Tell me why sportsbooks does not have some promo on the NBA playoffs.

[Distinctin]

Well, it's quite easy.
Not only because the above mentioned facts that football has a bigger audience but also the fact that most casinos/bookies are not allowed to operate in the US. An guess what the biggest market for basketball is, right.

This make sense at all, and because of your comment I tried to confirm it by making a  research and I see these top countries with high viewership on NBA.

https://www.spglobal.com/marketintelligence/en/news-insights/research/global-nba-basketball-viewers-2024

US 79%
UK 77%
Germany 72%
France 65%
Italy 64%
China 90%

^{Ps : read the full article to get an idea how that percentage were derived.}

I'm from the Philippines, our country is not in the list by NBA is very popular here, even popular that our local basketball league which is the Philippine Basketball Association.

[Assface16678]

Well, the popularity of football cant be denied. Thats why, because of that, there are a lot of audiences, and because of the hype of the people about a certain team in football or player, it adds up to the more popularity of football, so we can also expect that in sports betting, football is the leading sport that people bet on. Well, for me, I don't usually place bets on football because in my country, football is not so popular. Maybe because football is in the western country and we know the population of the western country is great, it's easier to say that it's because of the population. I love the NBA, and thats where I bet all the time. Even if there are not many promotions or events on the NBA's casino platform, it's fine as long as I can bet whenever I want and when I want to.

[passwordnow]

Our friends here are right about the reach and number of global audience. The numbers are too far from each other, while we as fans of basketball knows that there's a wide reach for them and takes millions of audience per game and even more during the playoffs. But compared to football, there's more audience compared the NBA and the reach that they get is wider than that. Like for this stat that has compared different sports and the most watched.



Read article: https://blog.gwi.com/chart-of-the-day/worlds-most-popular-sports/

We typically see sportsbooks that are sponsoring clubs and such and I think that's also another factor why most of the bookies are into football. I cannot tell if the NBA has deal rights to which casino that they're partnering because currently in the playoffs, there's one that they do endorse. So, that might be a reason why there's not that much partnership from the bookies to the NBA especially that it is in the playoffs to conference finals and soon the actual finals.


Even in American Football, there are more audience compared to basketball.

[AmoreJaz]

Well, the popularity of football cant be denied. Thats why, because of that, there are a lot of audiences, and because of the hype of the people about a certain team in football or player, it adds up to the more popularity of football, so we can also expect that in sports betting, football is the leading sport that people bet on. Well, for me, I don't usually place bets on football because in my country, football is not so popular. Maybe because football is in the western country and we know the population of the western country is great, it's easier to say that it's because of the population. I love the NBA, and thats where I bet all the time. Even if there are not many promotions or events on the NBA's casino platform, it's fine as long as I can bet whenever I want and when I want to.

Popularity is I believe the major factor on this aspect. Though basketball comes second to football, maybe the sponsors are investing more on football. And that it may also depends on where you are living at. If your country is more on basketball, I believe, the local sponsorship will be on basketball. But in general, we can see based from statistics that football is more popular than basketball.

Also, bookies have their own stats as well, so maybe in their internal numbers, they have a lot of bettors on football over basketball. Who knows? But if they are giving some promos, it means they have very good reason to do so, right?

[ralle14]

On top of what the others mentioned, these sportsbooks could have an ongoing NBA promotion but are blocking it through geo-restriction.

It could also be their business decision to focus on less popular sports like tennis, baseball, etc because they're getting more action through those sports.

Not all sportsbooks have a big budget to spend on promotions so we don't see them often and some of them aren't as competitive in terms of the promotion side.

[michellee]

If there is a sport that can have a big influence and become even more famous, of course, the sportsbook will place it in the bet list on its site. They may form a partnership with a team or player, but it depends on their finances. Establishing a partnership with a team or player requires a lot of money.

Not many sportsbooks or casinos have the money to set up partnerships or hire teams or players, which might be why sportsbooks don't pursue those partnerships too often. Maybe the betting market for football is wider, so the sportsbook has allocated some money to create that partnership.

Sportsbooks also follow trends in the world of sports. They will promote their sportsbook by establishing partnerships with teams or players that are already very popular and require a lot of money. That may be why not many sportsbooks can form partnerships with teams or players. After all, this is a gamble that not everyone likes.