When something is new, to make it famous and attract people to it, many new things have to be done and campaigns and events have to be launched to attract people to that thing. As soon as the thing becomes famous, such events and bonus campaigns, etc. are discontinued, similarly, when the trading cryptocurrency market was new, there were many such events and campaigns in which people participated for free and they used to benefit from them.
The fact that when something is famous, scammers create things like that so that people who are new to the market can be easily fooled because it is difficult to distinguish between what is true and what is false. It is very difficult for newbies, that's why now such events are very few and the scheme is happening a lot. If so, it is very difficult to understand whether it is a scam or legit.
This is why, we need to have enough understanding and knowledge about things in the industry so that we can distinguish between good and bad and don't get scammed easily.
That is how it works, you want to make sure that you get some fame, and works for everyone as well. If you are a new project, you distribute some tokens, and that way you are rewarding people to increase your volume, and that means it benefits you as the dev team, if you are an exchange, people are trading on your platform and paying a fee, so it works for you as well, and if you are just a trader, you could trade a lot and win a reward, so it works for you too.
This is why I do not think that this trend will die, it may not be too hyped right now, could be a little issue, but that doesn't mean that we are going to see them change anything, it just doesn't feel like an issue at the time and feels like it could be something that will do fine. I personally believe that the best thing to do in this case would be just making sure that we are dealing with something that will take a while, and we shouldn't be worried too much about it, eventually when the bull run comes, we are going to end up with something much better. It better be something good, but you still need to wait for it and not really act anything that would go too crazy, it should be something that would make people happy.