There are nothing change lol, it's not a big news.
The champions league group stages don't start for another 5 weeks - that is when it will make an impact.
I hold Cronos and even before this news was hoping it would do well so hopefully this will really help it in the next 6-12 months for the rest of this bull run.
Nah, if the partnership really give a big impact, the impact will start from yesterday. It doesn't need to wait until the group stages ends since cryptocurrency is digital, most people who own cryptocurrency are active in digital space instead of real life.
If Cronos price increase in the next 5 weeks or 6-12 months, it doesn't necessary due to this partnership, instead it's due to Bitcoin price increase.