The Illusion of Competition in Different Casino Brands with one Parent Company

[Pi-network314159]

This raises an interesting question, are there casinos that follow the same model? That is, do multiple casino brands operate under a single parent company, competing under different names in order to capture a larger share of the multi-million-dollar gambling industry?

yes i think the same strategy used by Coca-Cola company is also  currently been used by the gambling sector. as you can see the interest in owning gambling casino has risen, and it has raise concern to those old casino owners, because they might be losing costumer to the new casino. the only way to get back there customers is by opening another casino and adding more features or bonuses that may attract customer, making it look thus it is owned by another company and this will return the previous lost customers and new. i believe most of this casino are owned by one person. it is just a business strategy to expand.  

[UmerIdrees]

This is very common in every industry. The success of the parent brand can yield enough money to have other brand pushing the industry forward.
Roobet and Roobet.fun is owned by the same company. Bcgame and Ice casino are also owned by the same company. The reason can vary but most importantly for having multiple brands is to extend different features to different users after doing some user research. It is more of a business strategy rather than industry competition or trend.

If I recall correctly, such a tactic is also played by some Chinese mobile companies too, while their parent company is the same, but they produce different brands, all of them targeting various audiences. Most of the people don't know that the company behind those brands is a one single company.

The same goes for the gambling sites. There are only a few gamblers who know which gambling sites belong to a single company, except for some of the names that look obvious like Roobet and Roobet.fun

[bhadz]

As we may already know, there are some brands that seem like competitors but are actually owned by the same company. For example soft drinks like, Coca-Cola, Fanta, sprite, are all owned by Coca-Cola bottling company. Another example is in my country, Peak milk, Three crowns milk, Olympic milk are brands all owned by one particular company. This raises an interesting question, are there casinos that follow the same model? That is, do multiple casino brands operate under a single parent company, competing under different names in order to capture a larger share of the multi-million-dollar gambling industry?

I think we will never know if they're a parent or sister company unless someone exposes them or does a deep and thorough research about the executives of the casinos. And if there are some familiar names then we can conclude that they've got a relation and connection to the other ones that they're also affiliated with. But maybe this won't matter at all with a gambler when he's satisfied with the service and support that's being provided by the casino that they're playing with, for example with betmode for casino games and for sports betting, there are the names sportsbet.io, stake, duelbits, etc.

[EluguHcman]

Base on business psychology these casinos owners or managers understand how humans behave after they may have gotten too used to a certain brand they get bored based on what could be referred to in economics as maximum utility, and as such they want to try new platforms or brands. A business strategy these casinos understands that the only way to retain their customers is by creation of new sister casinos so they can still be in business after all order than risk maintaining just a single casino brand.

That is true because those casino owners are diligent entrepreneurs who steadily runs surveys to capture the need of the players and make it available for them while strictly on the business trails.

So the strategies of them owning more or affiliating on other casinos is to hold and edge in expanding their portfolios just in case their parents company (s) gets outdated from public attraction which of course we know how much we love new developments in the gaming arenas. So those casinos owners will always tend to bring new trends from new sites with the intention of trying to cover a large range of service for more profits.

[Findingnemo]

First of all, you brought the wrong example, all those drinks are different flavours from the same company so it's not competing against each other but it is competing against the similar ones from the Pepsi.

I guess we never know that unless the owner of two or more casino claims the same ownership and in this competitive market it can be a good strategy but an expensive one because there has to be two different expense instead of one so they reap the positives if there is any. I doubt they do that here on bitcointalk.

[Asiska02]

If this happens in consumable products, then you should know that it also exists in gambling industry which is one of the biggest industries in the world that are very profit incentive. I don’t know of one specifically but in the comments of some users here, their exist such casinos and it’s a good way to make the competition fierce but yet they happen to be the ones with the most exciting features making it look like a real competition which you’ll see people have differences about and go for their preferences. Whatever approach such companies use is a good one as long as they will have the opportunity to get the patronage they want and make good profit.

[justinlamode]

This is common in every industry, the gambling one included. It gives parent companies the opportunity to offer different service options to their players and potentially reach a wider audience.

The companies do not necessarily compete, but they try to service a different group of players, like a casino, opening an independent poker website.

I remember when Rollbit launched their features trading terminal as an expansion to their business, most people never saw the need of a casino launching such feature. Today, the futures trading aspect if their business generate the second biggest revenue even more than their sports betting. Same Rollbit also launched their Duel Arena, a gaming section as well which also served a good purpose in their business expansion. Every company always have continuity plans and that is just a way of remaining in business.

[Ziskinberg]

That is, do multiple casino brands operate under a single parent company, competing under different names in order to capture a larger share of the multi-million-dollar gambling industry?

That’s probably it since the market is huge, and they want to position themselves at the top. Usually, it’s the well-established casinos doing this move.

If they can dominate the bigger market using their sister companies, they’re basically putting themselves in control and that means more profit for them. I think it’s pretty normal these days, but not a lot of people realize that some of these "different" casinos are actually owned by the same company.

[SmartGold01]

It is very possible that most casinos over here that are launching campaigns could be owned by one company but to me I don't think it's directly competition but it could some regulations issues, some could be that the product or what offers could not be used in other countries, therefore they have to launched another casino that could suits that particular region due to their regulations policies.
And of course it brings more profits to the company and we can take that as a marketing strategy to flood across the globe.

[Dave1]

As we may already know, there are some brands that seem like competitors but are actually owned by the same company. For example soft drinks like, Coca-Cola, Fanta, sprite, are all owned by Coca-Cola bottling company. Another example is in my country, Peak milk, Three crowns milk, Olympic milk are brands all owned by one particular company. This raises an interesting question, are there casinos that follow the same model? That is, do multiple casino brands operate under a single parent company, competing under different names in order to capture a larger share of the multi-million-dollar gambling industry?

It's not only in online gambling casino that this so called business practice is prevalent as you have said. So I'm not surprised that this model is adopted by the casinos themselves as it is very effective.

The thing though is that online gambling is big that even if they have a parent and then multiple casinos operating, it will still make a lot of money as this is a billion dollar industry. And also they try to maintain their reputation across so that is good enough for gamblers.

[joeperry]

I think it's pretty common in big businesses to have that kind of strategy, one thing is for diversification for instance one of their company is not doing well while there are others that do good. It's like putting your money in one cryptocurrency (which is not advisable right).

Also, different companies have different target audiences probably, one company are targeting a certain people or location, and lastly, its probably for market presence. If you have a lot of company and you hold a lot of people in your site, it means that you dominate the market and more profit from you.

[TheUltraElite]

You know that Stake was started as a sister site of Primedice, operated by the same team?

It is the classic example of casinos having the same parent company running them. However today primedice has a much lower userbase because most of it has shifted to Stake.

So it is difficult to run two sites if they are overlapping in the services they provide. Usually this should be done with different services to maximize profits, but that is a different topic.

But I think the OP is correct, this does capture a bigger audience and that is what these two had tried to do.

[jcojci]

They want to make more money by building different model of business but they are in the same company. They may compete with other companies but the reason is they want to grow their top company. It is normal if they want to expand to the other business model because they want to make more money.

Maybe there is a casino that follows the same model but I don't know which one. The more they can be creative, the more profit they may get. It happens in many businesses, so it is their strategies to gaining more customers for them.

[iv4n]

That is, do multiple casino brands operate under a single parent company, competing under different names in order to capture a larger share of the multi-million-dollar gambling industry?

Stake eyes Denmark move with MocinoPlay acquisition - https://igamingbusiness.com/strategy/ma/stake-denmark-mocinoplay-acquisition/

They've made acquisitions in Italy (Idealbet), Denmark (MocinoPlay), and Colombia (Betfair Colombia). These acquisitions aim to bolster their global presence and growth in regulated markets like Latin America and Europe.

It's something normal for growing businesses, they always try to expand even more... and one of the easiest ways is through acquisitions. Crypto casinos are progressing very quickly, and while some casinos operate under one brand there is a huge competition in the crypto gambling world.
And I believe that it will continue to grow & evolve...

[Ishicryptic]

This is diversification; many online and offline casinos are doing this, and it's standard in many industries.
When a company ceases to operate or declines to expand, it often prefers to diversify by establishing a sister company.
This is for risk management; if one of their brands' popularity diminishes, the other company can compensate for the loss.
Another benefit is market expansion, like the leading company caters to luck-based gamblers, the other company caters to sports bettors.

Business diversification gives the consumers (gamblers) more options to choose a casino brand to gamble on, there could be some slight difference among them to interest the gamblers (customers). It is a very good strategy to reach out to more gamblers because people like to compare and make choices, most people don't likes one brand to monopolize the industry. As more casinos are coming up to increase the competition it is good for the ones that are on ground to increase their brand so that if one is no longer profitable the other will keep sustaining the parent company.

[EluguHcman]

First of all, you brought the wrong example, all those drinks are different flavours from the same company so it's not competing against each other but it is competing against the similar ones from the Pepsi.

Yeah the OPs nature of examples was actually digressive when talking about gambling and then relating consumable substances like the mentioned carbonated beverages with the gambling companies.

But while that scenario could still drive our attention to the right picture of his intention, then we should take it that it was the only form he could express himself and perhaps at the bottom of his post, we still captured where he was referring to.

So, take it that he does not have other means for the expression since he does not have knowledge if such couple of (more than one) gambling companies that could be owned by one person do ever exist when implied with the competitions in the economy markets.

As a results following members replies on that note, then OP will be advanced which in other times, he will be specific using casino companies for such related discussion but initially, be was of a zero ideal which prompted the stay off course examples.

I guess we never know that unless the owner of two or more casino claims the same ownership and in this competitive market it can be a good strategy but an expensive one because there has to be two different expense instead of one so they reap the positives if there is any. I doubt they do that here on bitcointalk.

That is likely to be diversification of investment which we know it requires more money to be able to meet up with the standards strickly something advanced or unique from others.

So in the cases of chasing more monies, we would need more monies for the structuring and also be financially be equipped to clear every necessary finances at the right time such as having enough bankrolls of the house edge in order to be able to pay players of their winnings and rewards.

[Dunamisx]

As we may already know, there are some brands that seem like competitors but are actually owned by the same company. For example soft drinks like, Coca-Cola, Fanta, sprite, are all owned by Coca-Cola bottling company. Another example is in my country, Peak milk, Three crowns milk, Olympic milk are brands all owned by one particular company. This raises an interesting question, are there casinos that follow the same model? That is, do multiple casino brands operate under a single parent company, competing under different names in order to capture a larger share of the multi-million-dollar gambling industry?

It also happens in gambling industry today and can also be found in any organization or setting, all they need is the ability to be able to manage them all effectively, using a single brand that has already been popularly known to influence other brands under the same company or industry, so that they could support mostly in terms of the financial demands and also get the required recognition being the same company but different brands.

All the strategies used will also be applied for the success of other ones, so many gambling platforms have the same thing like this, we may know about some of their brands and we may not, but I don't think most of them even hide it from the public that they are in charge of a particular brand

[TheUltraElite]

Yeah the OPs nature of examples was actually digressive when talking about gambling and then relating consumable substances like the mentioned carbonated beverages with the gambling companies.

You might remember that Cocacola was started with two addictive substances in it when it was first prepared - this includes cocaine and sugar. Everyone became angry at cocaine and it was eventually dropped out of the recipe but the sugar remained. Today cola drinks are the leading cause of Diabetes in many South American countries and some of the Southern North American countries.

So it is true that many sites may exist under the banner of a single parent company, all deriving money from selling the same thing even if it is addicting as anything and a similarity can be drawn to the FMCG sectors and the gambling addiction.

It is important to keep note of them, nothing of use to the regular gambler, for them it just another site to gamble in. Still then, its best to know whose service you are actually availing.

[Outhue]

As we may already know, there are some brands that seem like competitors but are actually owned by the same company. For example soft drinks like, Coca-Cola, Fanta, sprite, are all owned by Coca-Cola bottling company. Another example is in my country, Peak milk, Three crowns milk, Olympic milk are brands all owned by one particular company. This raises an interesting question, are there casinos that follow the same model? That is, do multiple casino brands operate under a single parent company, competing under different names in order to capture a larger share of the multi-million-dollar gambling industry?

Yes it is doable, when you start a business and it is flourishing very well you will eventually consider opening a second one in a different location or out of your country if you want, only this time with a different name or brand.

Casino business is a very lucrative business, it will be way easier to start a brand new casino in another state next to you or even out of your current location, and now that online casino is doable anywhere it will be much more easier.

All you need is a new brand and a different style, for example if your first casino is a sport bet platform you can open the second one as a casino game only like Roulette and other popular casino games.