Funny. Many people who flaunt bitcoin online are not really rich as people think. Some of them just started their bitcoin journey which is yet to yield good results. Some too are merely DCAing with very small amount of money and are only trying too feel important by flaunting bitcoin online. No one should feel pressured by them, such acts are not 'Bitcoin-like'.
Yeah, the majority of them just want to use their little beginning to grab attention and make money off the engagement they get on their social media account, and then they can still use the money to either accumulate or do other things with it.
What I consider most people who flaunt their holdings online to be are content creators; they do anything that can bring engagement to their page, and it's not as if they are helping the network, but at the same time, they don't know the type of pressure they put on their audience, which sometimes leads to the theft we read about online.