Nothing about the UK government surprises me, for the worse. In this case, this measure, which at first glance may seem positive, is a pipe dream. Firstly, because the option of a deposit limit, as it already exists, is sufficient. Forcing people to set a limit even before betting is very much in line with the statist view that the state can control everything with its rules, when the truth is that those who want to bet above their limits will always find another place to do so.
In other words, it's just another piece of nonsense that won't do any good, but they'll use it to pin the medal of consumer protection on themselves.
Even in our country, it's supposedly limit the deposit of players and it has been tackled last September. Sure they did manage to remove gambling apps in our e-wallet and the supposedly next step is to limit $100.00 for a day to gamble.
But that didn't happen, so I'm not sure even as progressive country as UK can manage to do that or if this law is enough for gamblers to curb their addiction as they might find another way to circumvent this law.