Would you give all your personal information to the government in exchange for bitcoins that they'll be monitoring specifically?
Welcome to the modern world: Investors are used to giving their info to regulated investment brokers. Many Americans wouldn't have a second thought about filling out a "legit" Gov't application.
Legit coins, minimum effort, bought as a medium to long term investment - I suspect at least 1.5x market to secure them.
Yes, 10-15% (or maybe even 50%) ABOVE the market price on the BTC exchanges.
Many wealthy people are hesitant to send large amounts of money to our currently available unregulated exchanges.