is that for real? interesting... will have to see about the data rate and if it's sufficient
Yes it is.
Can you give a summary of how it transmits and functions example the User Interaction side
Transmit happens with the national tv broadcast signal.
Receival through any digital tv device such as USB stick or custom electronics
Use case is a shopkeeper desiring to accept Bitcoins or FIMK on the counter. The technology enables us to implement a small portable device with lcd display that can be used to check arrival of payment in the blockchain. As simple as using the cash register. No software required. No connections. Instant arrival as soon as the payment hits the blockchain (through smartphone or SMS payment for instance).
We have not yet mentioned the uses in third world countries that lack mobile network infrastructure and devices. They can still prepay in crypto and fetch goods for instance with the merchant being able to check payment status from his device.
FIMKrypto is just another altcoin that will perish given some time
I must disagree with that, taken that by "some time" you mean less than 3-5 years. The proof is in the pudding.
But you have to consider that such a broadcast is likely being controlled by a single entity. So you can only rely on the data if the broadcasting party is trustworthy.
Usually the broadcasters are large national operators. Whether you'll trust them with you blockchain is a practical choice you'll have to make