Peled (the creator of this GEMS app) seems to have a tongue with a thousand forks.
"1) Bringing bitcoin to the masses: one of the largest issues we saw with bitcoin is the process for a newcomers. Right now blockchain.info wallet is the most secure while easiest wallet service out there but we wanted to do something even better. There needs to be an extremely simple, very hand holding process for people who want to get into bitcoins." - Peled
Sounds like a great project, right? It is, according to this statement. Peled sounds like he is going to put bitcoin into the hands of the masses using an extremely simple method, his GEMS app. If this was true, he would be a hero of our time, just like anybody who honestly promotes the advancement of bitcoin. Then Peled goes on to say this:
"Anyone using the Gems application receives Gems tokens for inviting their friends, utilizing the network, and helping to build the ecosystem. Gems tokens serve as the in-app currency which, for example, are paid directly to the users by advertisers." - Peled
Wait, didn't he just say he was bringing BITCOIN to the masses? He did, and that is exactly what he is not going to do. He will bring a small portion of bitcoin technology to some people. If he actually told the truth during the entire interview, you could easily see how weak his entire plan is from the start. This is just another useless "virtual currency" that has nothing to do with cryptographic mining or bitcoin, and the fact the Peled boasts about it as "advanced bitcoin technology" means he is a scammer, pure and simple.
Well, paint me surprised!