http://www.theatlantic.com/business/archive/2012/07/the-11-ways-that-consumers-are-hopeless-at-math/259479/If you want somebody to take an under-examined risk, get him boozed, tired, or ego-depleted.
(if at all possible, have your quoted related to Bitcoin)
Example: Upon reading the above quote, I wondered if that is why major conventions are held in Las Vegas and, if not, why alcohol is commonly available at other venues.
~Al the Alpaca~