Edelman Trust Barometer Executive Summary
http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/trust-and-innovation-edelman-trust-barometer/executive-summary/Three out of four institutions lose the global public’s trust
Global Trust Erodes
Trust in business, media and even NGOs suffered over the last year, leaving government as the lone institution to experience a slight uptick in public trust, driven by improvements in 16 countries, including India, which recorded a nearly 30 percentage point gain; Russia, with a 27 percent gain; and Indonesia, with a 19 percent gain. Yet despite its overall rise,
the fact remains that government is still the least trusted institution
globally. Informed publics in 19 of 27 countries distrust government to do what is right.
At the other end of the spectrum, NGOs saw the largest decline in trust. NGOs maintained their status as the most trusted institution, but what is clear is that the trust is fading. In 19 of 27 countries, trust in NGOs fell or remained at equal levels to the previous year. Only in the UAE, Indonesia, France, Brazil, the U.S., Italy, Spain and Poland did NGOs record slight upticks. It was a year of the unexpected and unimaginable—from a disappearing aircraft to a seemingly unstoppable pandemic to a rash of privacy and se-curity breaches. The consequence was the dissolution of con-fidence and the end of an era in which trust in business had been on a steady and upward trajectory since the end of the Great Recession.
MEDIA SOURCES: SEARCH ENGINES NOW MOST TRUSTEDOnline Search Engines 72% (+8)
Traditional Media 64% (+2)TRUST IN BUSINESS: THE END OF AN ERA - TRUST IN BUSINESS: HALF BELOW 50%TRUST IN INNOVATION: TRANSPARENCY AND 3RD-PARTY VALIDATION ARE ESSENTIAL Make test results available publicly for review 80%
Partner with an academic institution 75%
Run a clinical trial or beta test 71%
Partner with an NGO 63%
Partner with government 55%
Actions that increase trust in industry to implement technology changes - New developments are not tested enough 55% AGREE:
On the flipside this all bodes well for crypto and blockchain technology: - non centralised, neutral and transparent
