[2015-02-24] WallStreetJournal: BitBeat: For Bitcoin, Some Good Press, Finally

[pawel7777]

http://blogs.wsj.com/moneybeat/2015/02/24/bitbeat-for-bitcoin-some-good-press-finally/

- This is not your father’s “Got Milk” ad campaign.

Bitcoin, the six-year-old fledgling cryptocurrency with an image problem, will be getting a makeover.  Unless you’re familiar with social-media stars like Julia Kelly, Jorden Keith, and Acacia Brinley, though, it’s going to be an ad campaign unlike any you’re used to.

A consortium of bitcoin insiders, including the Bitcoin Foundation, BitFury, BitGo and Tally Capital, hired avante garde ad agency TheAudience to rebuild the currency’s reputation among the general public. The goal is pretty standard: highlight bitcoin’s positive aspects – its potential to help the “unbanked,” for instance – and get people to forget about Mt. Gox and Silk Road.

“We need to highlight the opportunity of bitcoin, we need to educate people on what it is,” said Oliver Luckett, the firm’s CEO, sounding as passionate about it as any bitcoin evangelist. What’s different is how the firm will go about achieving that goal.

[pitham1]

It won't help if the mainstream press is intent on publishing articles linking bitcoin to drugs, gambling, pornography and hackers. 

[Chef Ramsay]

It won't help if the mainstream press is intent on publishing articles linking bitcoin to drugs, gambling, pornography and hackers. 

I see your point but this is pretty much the first time, afaik, that this kind of positive image campaign has ever been on the verge of happening. Let's face it, when all people hear about is the stuff that scares them especially about something so new and complex to them, they want no part in it. If we're entering a sideways market then this would be the prime time to start this operation as well. It can only help fuel a future bull run or at least get people primed for it by putting the uncertainty to bed.