I like this idea and guerilla marketing methods:) and yeah, he is some bitcoin trader and economist..
Its becoming more popular to drop bitcoin into media as if its the natural answer, they dont even need to mention it because obviously right. The question is how planned the marketing is, in this case it looks pretty planned.
Because it may seam to some as natural answer, is exactly why it was placed there imho. But still, many of the general population won't even recognize it's symbol, until
later on, when they see it again in some news that actually talk about related subject.
Given the fact that this guy is a trader, i'm confident how it was planned, like "planting a bug in someones ear" , but i don't mind
cheers