There are so many coins without a product which has price much higher than SHIFT. I really don't understand where is a trick. Have they so much better marketing?
The market depends on a lot of aspects. However, the market cap and the price of SHIFT has increased by over 100 times. What do you expect from it?
I can say it is a huge success for the early investors.
Even so, the happiness of early investors doesn't typically determine the market price. Speculative pricing of cryptos works similar to stocks and real estate with the addition of the network effect. Based purely on the market caps of similar projects shift should have a market cap somewhere between $200M and $400M. Shift, like most new projects, hasn't reached a point where we should factor in the network affect.
Shifts most similar competitor, Substratum is at $278M today with no product released. Considering Shift has released multiple products already, it's safe to assume that the price has nothing to do with the product. The biggest difference has been marketing efforts. Shift has had pretty shitty marketing so far and for the last year marketing has been the biggest driver of market cap.
Siren labs, a company that has failed at delivering pre-sold "luxury smartphones" on multiple occasions, raised >$200M dollars for a blockchain phone. I happen to personally know that the team spent $10M on marketing the ICO. Maybe $200M will finally bring one of their phones to market (I'm doubtful though). The point is that marketing is way more important than a product in the current market and shift hasn't focused enough on this area yet. Assuming they plan to speed up marketing efforts in the future this represents an excellent buying opportunity.
