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彻底“背叛”:库克到底打了乔布斯几次脸?
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Topic: 彻底“背叛”:库克到底打了乔布斯几次脸? (Read 428 times)
Abbey_j
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彻底“背叛”:库克到底打了乔布斯几次脸?
September 11, 2015, 11:05:33 AM
#1
导语:美国CNNMoney今天撰文称,除了Apple Pencil手写笔外,苹果这些年来还有4件事情也明显违背了乔布斯生前的意志。
以下为文章主要内容:
当苹果宣布推出与iPad Pro配套使用的Apple Pencil手写笔时,引得台下的许多观众会心一笑。这是因为已故苹果联合创始人史蒂夫·乔布斯(Steve Jobs)曾经对手写笔深恶痛绝。
2007年,当他在旧金山的Macword大会上推出第一代iPhone时,就曾经嘲笑过同时代使用手写笔的智能手机。
“谁想用手写笔?”乔布斯当时说,“用的时候要拿起来,不用的时候要放下。有时候还可能找不到。太麻烦了。没人愿意用手写笔,那就别用了。”
乔布斯1997年重返苹果时做的第一件事情就是取消Newton,那是一款与平板电脑类似的设备,而且配备了手写笔。
乔布斯提到那个项目时曾经说:“上帝给了我们10种手写笔,不要再发明这种东西了。”
公平地说,乔布斯当年讨论的是3.5英寸的iPhone,而苹果本周三发布的与手写笔配套使用的却是12.9英寸的iPad Pro。另外,这只是一款小众配件,专为喜欢做笔记的用户或者画家设计,普通用户并不需要。
事实上,自从乔布斯2011年去世以来,苹果已经在很多方面违背了他生前的意志,做了一些很有可能令他深恶痛绝的事情。
小尺寸平板电脑
乔布斯曾在2010年10月对当时涌现的小尺寸平板电脑颇为鄙夷。他在当时的财报电话会议上表示,10英寸是iPad的最小尺寸。他甚至对这种产品讽刺道,“除非这种平板电脑还配套提供砂纸,好让用户把手指摩尖,”否则根本没有用处。
他认为,这么小的触摸屏将导致用户无法可靠地完成各种触摸手势。
当乔布斯去世一年后,苹果推出了iPad mini,这甚至成为迄今为止最畅销的iPad。
大屏手机
在iPhone 4遭遇“天线门”的2010年,乔布斯也嘲笑过大屏手机。
当记者问他苹果是否考虑推出屏幕更大的iPhone,以便提升天线的可靠性时,乔布斯嘲笑了这种产品,他称三星的Galaxy S手机为“悍马”。
“你用手根本握不过来。”他说,“没人会买这种手机。”
在乔布斯去世一年后,苹果推出了尺寸稍大的iPhone 5,去年又发布了尺寸更大的iPhone 6和6 Plus。
拟物设计
iOS6和iOS7
乔布斯希望iPhone的软件能模仿实物。例如,他让苹果设计师将日历应用中的皮革纹路设计得与它的湾流喷气式飞机相同。
苹果的邮件应用当时也有线格背景,iBook store则设计了木质书架的效果,笔记应用也很像一个拍纸簿。
乔布斯去世一年后,苹果炒掉了一直沿袭这种模式的软件高管斯科特·福斯托尔(Scott Forstall)。一年后,苹果推出了iOS7,彻底抛弃了拟物设计风格。
慈善
苹果出售红色产品支援抗击非洲艾滋病
乔布斯1997年重返苹果后就取消了该公司的慈善捐款项目。他的理由是希望苹果恢复盈利。但在苹果公司的利润屡创纪录后,他也一直没有恢复这类项目。
苹果曾经参与了Bono的艾滋病慈善研究项目,但乔布斯本人并没捐多少钱。
当蒂姆·库克(Tim Cook)2011年出任CEO后,很快就恢复了慈善捐款项目。
v0yager
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Re: 彻底“背叛”:库克到底打了乔布斯几次脸?
September 11, 2015, 11:17:23 AM
#2
但毫无疑问乔布斯时代的设计是当今苹果所无法拥有的。
chennuan
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Activity: 490
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Re: 彻底“背叛”:库克到底打了乔布斯几次脸?
September 11, 2015, 01:26:42 PM
#3
又不是打自己的脸,乔布斯当然无法掌控库克要做的事。
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彻底“背叛”:库克到底打了乔布斯几次脸?
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