Have you guys seen CoinHandle? http://coinhandle.com
It's a simple idea - just let's you send people a "nice" URL (such as http://coinhandle.com/chris.rickard
) which returns your Bitcoin address - instead of having to send them the "ugly" address.
I guess it also lets you update your address whenever you want without having to tell people the new address (as the URL stays the same).
Anyways - I think what would be cool is if this was integrated into some Bitcoin apps. They have an API - so i would be neat if someone could send me money via my CoinHandle (http://coinhandle.com/chris.rickard
) instead of "1KxvBQnP4o8czmnqE8e759pZPb1wjmfCu4"