Its definitely getting better at the mainstream level. I still remember the first time I heard on Bitcoin about the big price surge of the MT Gox exchange and the questions of the journalists were always about drugs and stuff.
LOL, well it was an irresistible headline for many in the news industry.
"Digital Currency more valuable than Gold, fueled by the sale of drugs, guns, and other aspects of the criminal underworld. Details at 11, tune in and learn how you can protect your children."
Even a reputable journalist can't be blamed for wanting to jump all over that. I think the media is starting to realize that you get that with any currency, key here is they now see it as a currency and not just some evil back alley trade thing.