"In the Bitcoin community, a merchant starting to accept the digital currency is still a notable celebration that echoes throughout the message boards. It’s a surprisingly difficult accomplishment. But we believe that our new development can duplicate this feeling of sheer vindication and make it happen worldwide. We didn’t want to wait. Although it has been great for marketing the Bitcoin brand, it hasn’t really changed consumer behaviour. Most of these merchants are either local, or places where a consumer might only shop a few times in their life."
https://plutus.it/blockchain/infographic-how-do-we-expand-the-use-of-bitcoin/
