Advertising is big business and as increasing activity moves online, so too do the marketing dollars. While 2015 saw an estimated $170.5 billion (bn) spent on online advertising globally,
this figure is projected to mushroom almost 50% by 2018 to $252bn. But can anyone apart from the big guys snap up a slice of this lucrative business and leverage
the Internet of Things to achieve it?
Until recently only the big players were able to get into it. Software though has made it possible for some webmasters to serve adverts and generate revenues based on their own traffic. Yet profiting from the advertising sector more broadly was a complex undertaking out of reach to the ordinary punter and investor.
Now to solve the problem, a group of future tech innovators from Denmark and the US have used the power of ‘peer-to-peer’ platforms to throw the doors open to everyone. Effectively they are offering anyone who wants it a piece of a pie that isn’t getting smaller any time soon.
BitTeaser, an advertising network that combines advanced blockchain technology and a fresh market approach that launched in January 2015, is one venture being touted by its creators as the “evolution of online marketing”. The innovators behind it have high hopes that it will pave the way to the next stage of advertising.
That said, it could well be a bit of a David and Goliath struggle for the new boys on the block versus the likes of
Google GOOGL +0.71%’s AdSense, which has been used by almost two million users for blogs and websites. The service is a major income contributor for Google.
Bitcoin, The Blockchain And The Future Of 'Decentralized' Conglomerates
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With the advent of blockchain technology and smart contracts, a new paradigm of global enterprises is quickly emerging. As organizations combine forces in innovative ways, a new form of partnership called a Decentralized Conglomerate is now touted as being the “cutting-edge method” of building communities and establishing diversity in the marketplace. It’s a brave new world – if it wasn’t already before.
We’ve all heard of industrial conglomerates like Phillip Morris Group and Hanson Plc. Then there are internet and digital conglomerates like Google GOOGL +0.94% and its parent company Alphabet, which has extended far beyond the basic search engine and goal of organizing the world’s information. One could also cite Time Warner TWX +0.20% amongst other industrial sectors.
One could argue that the digital conglomerate has been with us for a while, even if we didn’t quite realize. Now we are contending with the term decentralized conglomerate.
The development around the Decentralized Conglomerate (DC), which is basically an idea that has existed since BitShares launched last October on OpenLedger, a universal shared platform based on the BitShares 2.0 MIT-licensed Graphene blockchain technology with a fully open source code base, is now being defined and documented in a crypto context.
It comes hot on the heels of BitShares 2.0 officially being announced as Bitcoin 3.0 techthis late this February and as OpenLedger’s BitShares 2.0 went live on Microsoft MSFT -1.50% Azure Blockchain as a Service (BaaS) yesterday.
Full article on Forbes: http://www.forbes.com/sites/rogeraitken/2016/03/14/can-bitteasers-blockchain-ad-network-disrupt-pay-per-click-market/#5f0558e04e22
