The price is at new highs for 2015, transactions and trading volume are at record levels for bitcoin but what the psychological driving force has been behind this new found adoption is a fascinating question no one has the answers too. Well that’s all about the change thanks to a global bitcoin adoption survey project being carried out by the Bitcoin Embassy in Amsterdam.
The driving force behind this is Sanne Kiljan a 23 year old bitcoin enthusiast from the south of Holland, my favourite country after Ireland of course. He is undertaking this research project as his thesis as part of his graduation for his Bachelor of Psychology degree at the University of Eindhoven, the Netherlands.
On top of his degree Mr. Kiljan also runs a business called Yooth with two other partners which is focused on using psychological methods and theory to maximize team potential in start-up and scale-up companies.
Sanne isn’t a newcomer to the bitcoin world having first come across it in 2011, dismissing it, then studying it very seriously, buying his first bitcoins and becoming involved from 2012 by having work experience at one of the leading bitcoin companies in the Netherlands, Bitonic.
It was during this time that he discovered how little is really known about potential customers, their attitude and beliefs towards and about bitcoin and has led him on a quest to find out what really goes on inside the heads of current and potential future users of the digital currency.
http://cointelegraph.uk/news/115886/call-to-partake-in-global-bitcoin-adoption-research-project
