I have been watching how increasingly celebrities and influencers are becoming "mini-companies". Not only doing ads, but literally owning their own products: makeup, drinks, clothes, and now even investment funds. Kim Kardashian’s Skims is now worth $4 billion, and Ryan Reynolds sold his phone company for $1.3 billion
Are personal brands turning into their own kind of “economy” or even a kind of “currency”? What is the reason behind the high prices of these celebrity businesses? It is about trust, attention, and their data. A celebrity can launch a new brand and sell out on the first day, no ads needed
The risk is enormous. A single mistake or scandal and the entire thing can go down in a night. We have witnessed that with Kanye West and others. Reputation is nearly a new form of money. It is no longer about being rich or famous. The actual strength is the direct contact with people who believe in you. Something that big companies, even governments, cannot imitate so easily
And, the “personal brand” game isn’t just for the rich and famous. Social media and online business allow anyone to develop their own following. It could be 100, 1000 or more. The mini-economy you build, on your own name, your ideas, your skills, can be made real value. Look at small creators on YouTube or TikTok (or our Bitcointalk): some of them turn their hobbies into income, just by building trust with their followers
When you have real influence, even a small one, companies and even other people will listen to you. Trust, reputation and loyalty are turning into a new currency. And just as with celebrities, once you lose trust, it can all go away fast. This is about how we connect, get jobs, find partners, or even raise money. Your “personal brand” can open doors in today’s economy in ways a CV never could
Some emergent personal brand that I closely watch and admire on Bitcointalk:
Memehunter,
God Of Thunder
