The people behind the “10:10″ campaign, a movement encouraging people to reduce their carbon consumption by 10 percent in 2010, have been forced to pull their controversial new advertisement from the internet after widespread public outcry. The gruesome 4-minute ad depicts global warming skeptics being literally blown to pieces after their tree-hugging friends insist they’re under “no pressure” to modify their carbon consumption.

Watch the vid here -> http://www.youtube.com/watch?v=PDXQsnkuBCM&feature=player_embedded

Did they attempt to sabotage their own movement or something?

Actually, I can't see any glorification here.

My guess is, that they try to show that the current situation is that critical, that they can't afford to hesistate.
(shown exaggerated by letting the non-ecos explode)