This article is meaningless at all and so are most of the replies above.
Sending bitcoins to a bogus address (an address with no known private key) is an easy way to burn bitcoins.
No owner of bitcoin will do this intentionally in my opinion unless that person is: 1) not serious about bitcoin, 2) not thinking about the hard work/money that he invested into it, 3) Not believing that bitcoin will succeed, 4) thinking that bitcoin is worthless etc.
Most would burn Bitcoins as a proof that they sent the Bitcoin to an address which can never be redeemed, mostly seen in alt coins. Some actually feel that this might increase the Bitcoin value since less Bitcoins would be on the market. Whatever the reason is, burning Bitcoin by sending it to an address with no private key is rather stupid since it bloats the UXTO database on nodes.