[2016-07-27] news.bitcoin.com-Loyyal Creates Blockchain-Style ‘Internet of ...

[Strongkored]

Loyyal Creates Blockchain-Style ‘Internet of Loyalty’ in Dubai

In concert with the Dubai national government, Loyyal will use an “unbundled” blockchain to provide value transfer between loyalty scheme participants. This project hopes to unite Dubai’s many existing schemes under one roof. In doing so, the company will create a network concept known as the “Internet of Loyalty.”

“Loyyal is a universal platform built for the loyalty rewards industry on blockchain and smart contract technology,” Loyyal CEO Gregory Simon said in an interview with PYMNTS.com. “We are applying the blockchain technology to pull together the entire loyalty industry, which is highly fragmented for the government of Dubai.”

READ MORE >>> https://news.bitcoin.com/loyyal-internet-loyalty-dubai/

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[Karartma1]

When you read "fragmentation" you should read as follows:
"When need more precise data on you!" We can't let you be loyal with too many services so get them under a single umbrella and live happily there after.

One single loyalty scheme, as it says will give so much information about a single user.

This technology is becoming scarier every given day.