So is this a counterparty token then? What secures your token?
Also, what software or service do you propose to use with this token? Screenshots and demos would be preferred.
Answered the first question above, but not sure if I understand the second one. Do you mean wallet? There are Colu enabled wallets, there will be more, for instance, Mycelium is going to support Colu soon.
The software for the ad application themselves? There'll be several modules. Consumer part is
1) Mass browser/extension;
2) Payment system emulator (instant off-chain payments; private keys and signature; to be replaced with LN);
3. User data processing service;
4. Encrypted data storage;
5. User verification center.
Concerning the modules for businesses they also include payment parts; the whole thing breaks down to several sub-modules. Mass aims to avoid conflicts with the existing advertising infrastructure. Real-time bidding industry (RTB) infrastructure already constitutes a huge portion of the digital advertising sector, and it is growing. Mass would like to improve this system by adding transparency as well as a way for web users to participate in an unobtrusive, profitable way.
RTB is essentially a continuous stream of instantaneous auctions that determine which ads are shown to which users on a website. Every time you load a site, supply-side places ‘asks’ for available ads and demand-side places bids for single user ad-impressions. Mass affects the packaging of data of some consumers and offers easy-to-use tools for all RTB participants who would like to upgrade to include Mass Network consumers into their revenues.
Data is the single most important element supporting the RTB value chain. Data variables include, but are not limited to, purchase intentions, household demographics, and behavioral patterns. Mass enriches the data with an entirely new dimension of user-survey based parameters.
When a Mass-enabled user visits a website, the web server delivers some code (Signed Tags) to RTB-and-Mass-enabled market participants—SSP or DMP. SSPs (supply-side platforms) allow publishers to select demand partners (i.e., who gets access to inventory such as ad network or ad exchange). Of course, SSPs manage supply selection, i.e. availability, and pricing.
SSPs were historically set to managing many types of ad inventory levels, so adding Mass specifics is nothing revolutionary for these organizations. Take one of the largest SSP in the USA for example. PubMatic’s’ Ad Price Prediction service accepts bids even from non-RTB enabled demand sources such as ad exchanges, ad networks, and direct-to-agency orders. Any bid wins only if it has the highest effective demand-side price.
The "effective price" parameter normalizes the Mass-price-scale to an ordinary one. It is the way for two price standards to co-exist. One price is a usual one that depends on user/publisher qualities and the other price takes into consideration that part of the payment has to be forwarded to the consumer. In fact, by the time the data packet starts to travel, the Blockchain payment is not confirmed but a side-chain secondary level payment (such as “Lighting Network”) is already implemented.
By normalizing this double computation, Mass data will represent quite an upscale audience, in general. That is especially remarkable because within the RTB framework supply-side platforms have been developing primarily as algorithm-driven systems used by online ad sellers to monetize unsold ad inventory. Sellers used to employ SSPs mostly to increase the value of indirect ad inventory through yield optimization techniques.
Now, Mass-enabled SSPs provide sellers with opportunities not only to pinpoint and bundle specific segments of audiences but sell individual ad impressions at premium rates to premium consumers. Typically that can be achieved only by direct ad sales (in-house ad sales division working with ad agency).
Data management platforms (DMPs) mine online user metrics via cookie IDs or pixel tags obtained from a user’s web browser. DMPs are normally expected to adhere to self-regulatory practices established for online data collection and supply consumer privacy controls in order to maintain trust with agencies and consumers alike. All of the major DMPs offer opt-out tools for users. In contrast, Mass-user-data is always protected and can only be released via micropayment (in some case, with a certified promise of the payment). Instead of a primitive opt-out switch, Mass offers its users a complete UI to control the data flow. Thus, consumers may move themselves up in the user-level stats indicated by the Mass SSP tool. SSP operators will clearly see the accumulated effect of Mass-enabled consumers in terms of revenue acquired by an SSP.
