What effect do merchant offerings have on the value of a coin?

[Ubiquoin]

If you can buy things with a coin then demand for the coin should go up.

Is this always true?

Thoughts?

[bbc.reporter]

Yes that is partly correct. Demand will always make the value of something go up. But it takes more than something like "you can buy things with it". There are many coins that claimed that it is being accepted by merchants. I have seen this with Gulden, litecoin is another one that is known to be accepted also by some merchants. There are even merchants that accept dogecoins.

But did it make those coins value go up? No. They are trading up and down as usual. In the cryptosphere hype is what makes the value of a coin go up. If the hype is proven to be real is another matter.