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February 02, 2017, 09:10:04 AM |
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Hello everyone, if you have came across this topic, meaning that you are people who have knowledge in the business/economics studies.
I need some clarification and help.
I am a business information system student, and this module is : E-business
We are required to present something of E-business, i picked up the Macro Environment in E-business.
Therefore, i present it by using the Pestel Framework.
On each and every part, i gave an example. And the company i am using is : x Inc
Political = If government raised the Import/Export Tax from 5% - 10%, it will causes x Inc to loss some customer due to the taxes. Economical = If our economic currency exchange rate has improve, meaning people can spend less money to purchase product from x Inc. Socialogical = Trends, Human background. Usually people who have lower than average income wouldn't buy product from x Inc. Technological = If Y company launch a solar charging mobile phones, it will took over the market trends and replace X product. Environmental = If x mobile phone is made from coal, when coal is mined finish, it will cause the supply to go down. Legal = If x phones is implement and built in with a drug marketplace application, while the country doesn't allow drugs to be taken, it will be hard for the x products to enter the market in that country.
After presenting, my lecturer shake her head. She said : Did i teach you such things? I've never link anything to politics, what i teach was Political Landscape, I have never taught you about politics.
I said : but the Pestel framework which the macro environment used taught us that, i read the framework. She said : Now we are learning E-business, Everything is online. I said : Pestel framework do apply the same logic and concept. She said : I never taught you that political issue will affect it, since when do politic issues will be relate and harming e-business? I said : But the Pestel Framework of Macro environment do apply to all types of business ranging from traditional to pure-play (Fully online). She said : Wrong, everything you did is wrong.
My question : Does Pestel Framework apply on E-business? And Is the P = Political or Political Landscape?
Thanks!
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