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Author Topic: Macro environment in E-business? Does Pestel framework works on it?  (Read 258 times)
puremage111 (OP)
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February 02, 2017, 09:10:04 AM
 #1

Hello everyone, if you have came across this topic, meaning that you are people who have knowledge in the business/economics studies.

I need some clarification and help.

I am a business information system student, and this module is : E-business

We are required to present something of E-business, i picked up the Macro Environment in E-business.

Therefore, i present it by using the Pestel Framework.

On each and every part, i gave an example. And the company i am using is : x Inc

Political = If government raised the Import/Export Tax from 5% - 10%, it will causes x Inc to loss some customer due to the taxes.
Economical = If our economic currency exchange rate has improve, meaning people can spend less money to purchase product from x Inc.
Socialogical = Trends, Human background. Usually people who have lower than average income wouldn't buy product from x Inc.
Technological = If Y company launch a solar charging mobile phones, it will took over the market trends and replace X product.
Environmental = If x mobile phone is made from coal, when coal is mined finish, it will cause the supply to go down.
Legal = If x phones is implement and built in with a drug marketplace application, while the country doesn't allow drugs to be taken, it will be hard for the x products to enter the market in that country.

After presenting, my lecturer shake her head. She said : Did i teach you such things? I've never link anything to politics, what i teach was
Political Landscape, I have never taught you about politics.

I said : but the Pestel framework which the macro environment used taught us that, i read the framework.
She said : Now we are learning E-business, Everything is online.
I said : Pestel framework do apply the same logic and concept.
She said : I never taught you that political issue will affect it, since when do politic issues will be relate and harming e-business?
I said : But the Pestel Framework of  Macro environment do apply to all types of business ranging from traditional to pure-play (Fully online).
She said : Wrong, everything you did is wrong.


My question : Does Pestel Framework apply on E-business? And Is the P = Political or Political Landscape?

Thanks!
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February 02, 2017, 10:56:25 AM
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Your lecturer is stupid.Having a stupid teacher is a pain in the ... Grin
The pestel does apply for e-business,but i don`t think that she understands the term "political" the way you do.
The goverment can have a huge impact over the e-business with legislation,taxation and regulations.

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February 02, 2017, 01:00:44 PM
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Your lecturer is stupid.Having a stupid teacher is a pain in the ... Grin
The pestel does apply for e-business,but i don`t think that she understands the term "political" the way you do.
The goverment can have a huge impact over the e-business with legislation,taxation and regulations.

lel i am feeling pain but yeah, maybe due to the time when she learn has different type of Pestel i suppose.
Yeap, i don't think she generally understand what i am trying to bring out but its okay xd
Yeah, i read on other sites about Pestel and Macro environment and taxation, regulations does affect business but she doesn't buy my way of presenting oh well.

Thanks for comment tho Smiley
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