In this post, we look at the *cost-benefit analysis* as explained in the case study of Payment 21 that PaymentEye, a leading resource site in the global payment sector, published late last month.
In the case study, Payment21 advises merchants to use the following *cost-benefit analysis* formula a before introducing bitcoin payments:
1. Adding a lump-sum of 1% volume increase on existing turnover.
2. Working with a maximum of 5% of players depositing in bitcoin, and maximum 15% requesting payouts in bitcoin.
3. Summing up the number of new players and the additional estimated customer lifetime value (CLV).
In the last post in this case study series, we will look at the *things a gaming company should consider before adding Bitcoin* as one of their payment methods.
Case study link:
http://www.paymenteye.com/2017/02/27/case-study-benefits-of-bitcoin-payouts-for-the-gaming-industry/ 
