That is an army of newbies trying to promote the coin,it looks like it is provides a series of application templates and SDK and is used to create applications and they are planning big time here.
To be frank there are a lot of coins out there which just made millions just by spending more time promoting it.
yea sometimes the Altcoins Announcement threads can be a bit like the old Poloniex Trollbox with the one liner pump it posts,no explanations or reasons as to their "advice"
You can call that promoting the coin which they are holding or increasing the activity level.