OK here are my best suggestions.
1. Consider another name. ETHLend has no pizazz. Since you are global, perhaps use that idea.
WorldLend, GlobalLend OrbitLend, TogetherLend. DigiLoan, PlanetLend. LendAll, TerraLend.
2. Use a map of the world on the Logo.
3. 1 billion tokens seem like too many. Scares investors away. Try 400,000.
4. Get a professional banker/fiat lending expert on your team as a consultant. Someone perhaps who has bailed out of the old system and into cryptocurrency with a lot of enthusiasm.
5. Do not put your ICO tokens onto a small exchange. Wait until a larger and more popular one accepts you. Don't let the dribbling of first trading be a bummer for the participants. I would rather the ICO closes and is not on an exchange for a few months than have it on a smaller exchange.
6. Somehow make it impossible for a few whales to own too much. Whale manipulation is rampant.
7. Make it easy for people who are not in Cryptos to understand and buy in. Good customer response right
from the start. Hire people to answer emails, and get a chat area on your website with live help.
8. Offer a small discount on first time loans to people who buy from 100 to 300 tokens.
9. Make the starting price two dollars each. Not high, not low.
Good luck. Hey I need a loan! LOL
1. That is true, branding is always good. However, it might not always be that big impact. For example, alibaba.com, works for them
2. Now we want are trying to message the idea of decentralization/blockchain in our branding. However, including people from over the world might be a good idea. We would want people to see/feel how decentralized lending can help and not just the unbanked, but for example if your banks offers a 8% margin, it has significant impact if you will get the loan from other part of the globe with 4%. Savings on interest rates is a benefit to the family's health, lifestyle etc.
3. Might scare investors, but I think at this point it is important to aim for investors that do more due diligence than merely look at the token amount and token price. However, I do see your point. Since now there has been 1 billion token sale, such as BAT, it might be ok to have billion, the amount factually would not matters since less would just amount to less tokens. Numbers game.
4. Super good idea. This is something that we have thought about for a loooong time. What has stalled us from recruiting FIAT banking guys? Well, first we were thinking what we are developing and how do we want to develop further our project. I mean decentralized lending could change a lot the way even how banks do work on the market these days. I mean with decentralized lending banks could be squeezed from the lending market (of course they will shape to a different form, but anyways). Adding a FIAT banker, even an innovator might draw ETHLend back to the traditional way of banking. For the same reason we have not accepted any VC money to this point (and actually it is quite hard to develop without VC funding). So there is the risk that we would be guided back to the hands of traditional bankers. We would instead have NGO experts on the board to help decentralized lending to be adopted in different parts of the world. We are still of course asking this question, and this is not settled yet
5. Interesting point on the exchanges. This is actually true that there should be decent amount of liquidity for secondary sales. However, there are good "smaller" exchanges such as EtherDelta, and we like their concept since they are fully decentralized, just like us
But yeah this is something we have to note carefully, thx!
6. Duly noted, good suggestion. This is actually a problem which is not easy to solve if the sale is done with Smart Contract. But as we have solved lot of issued with decentralized manner, I think we can solve this as well
7. Good suggestion we will pop-up a chat and create pdf and videos no how to buy.
8. Yes, we will support this idea.
9. You mean that the first 200 to 300 should be 2 dollars each?
Thx for the contribution!
