GLOBCOIN's market according to ICO scoring:

Globcoin’s product is a part of two main markets: payments market and asset management market where it faces tough competition with ETF services. 1) Payments market. This market is likely to demonstrate growth that is driven by the growth of non-cash payments globally especially in emerging markets with CAGR 2015-2020 about 21% (World Payments Report). Promising point is that Globcoin is going to cover such markets. Overall global CAGR promises to make up about 11% with 6% in mature markets. With debit cards increasing demand (in comparison to credit ones) Globcoin is on trend with its Mastercard product. By the way, although the market tends to grow Globcoin is to face tough competition with fintech and blockchain startups as well as with traditional banking. 2) Asset management market. As Globcoin’s product is marketed as a currency risk hedging instrument it may be considered as an alternative and substitute for exchange traded funds (ETF). This market is projected to double to 2020 driven by such factors as ETFs’ wide product range and low price, according to Source UK Services Ltd. On the one hand Globcoin is considered to be more accessible and client-friendly for target users, but on the other hand ETFs demonstrate wider product variety also including different multicurrency baskets.