There has been an explosion of ICO's and because of this, it makes it harder to find a good project from a bad one. But it is like any investment, you just need to do your homework and really have a look around. Also I would pick a field that you are interested in. This is due to the fact that you might know how that specific industry is doing, and if this concept can really work.
I would look for these qualities :-
- Strong team - Both in development team and also the CEO's / marketing (People focus too much on the developers which is important but not everything. no point having a great team to create something, if nobody can advertise it and push the startup in the right direction.)
- Realistic vision - not aiming too high or if they do not reach their target everyone who invested will be disappointed
- Solid whitepaper - Well thought out, shows realistic goals, a strong good vision and a plan of action
- Strong social media presence - A social media that shows they are connected with everyone
- Good customer support - Shows they care, and they have invested time and money into making sure the average investor can ask questions
- Good website - A business who is willing to throw time and effort into a good website are less likely to be a scam
- finite supply - ICO's with no cap can be dangerous and can simply just damage their own coin by releasing more for more investment.
-Market they are getting involved with - Is this a new market? or a dying one? who controls the market?
Finally
- Good concept and catchy name - A good ethos and a name that makes them stand out. Personally i would avoid anything that is something "coin".
Personally i am looking at Crowdholding as it matches all the criteria i listed above and i am interested in their concept of co-creation. Also they are in their pre-sale so you can get a lot more tokens for you money, compared to ICO's.
https://ico.crowdholding.com/Hope this helps you and happy investing!