Any investor can tell stories about investing in a strong team with a bad idea, because he believed in their abilities of creating a valuable product in the course of their activity.
I think its one of the success criteria that someone needs to look at.
Therefore, it is crucial that the team should be multi-professional, and have had some success. They should also have at least some experience in the blockchain domain. Quite often, teams try to launch fundraising when they don’t have competent engineers dealing with the blockchain. The founders consider money-raising to be the most important task and they are pretty sure they can employ an engineer later on.
Obviously, in order for the projects to succeed, the CEO or whoever is on top, should get competent devs and ensure that that have the correct job description and skills before they hire one. It means that the CEO should filter out and not just hire someone to do the job and in the end, it exploded in their face because the person that supposed to do it was a no show or doesn't know what to do.
The second section of the white paper should contain the product description: prototype data, first users and development strategy. Frequently, in the course of ICO the project team only have a perfectly designed pdf and a few mock-ups. Yet, they have no actual product, its potential users and development strategy. If the project already has an ecosystem and users, this increases the chances of token survival on the market. These elements must therefore be present in the documentation.
Awesome team
And at least not to technical so that a casual like most of us will understand what they are trying to accomplished in the first place. And those investors who are going to their Whitepaper can relate to it in layman's term. I see Whitepaper being too technical and its hard to grasp and chances are, investors will just stay away from that project.
