If you are really serious about your project, you must able to find some people in real world right? Otherwise it is a little bit difficult to carry on a project.
It would really be a difficult stuff if you would decide to make it on your own.I agree somehow on what OP said here, there are lots of shitcoins in the market which only promise real-world use but still end up on failure and I do really observe such thing.There are lots of developers would really eager to create coin which would have really a real world use and I cant still see one besides bitcoin.