Launching in 2013, Safello didn't mince words – the startup boldly declared its aspiration to become the "Coinbase of Europe."
But while it initially grabbed headlines, the Stockholm-based company has fallen off the radar in recent years. As major regional startups like Cryex and KnCMiner succumbed to operational issues, Safello simply wasn't able to gain the traction with regional VCs it needed to compete.
According to Frank Schuil, Safello's CEO, the slump had a lot to do with the company's mission – at the time, many were skeptical of cryptocurrency's viability.
Article on Coindesk
