It's a good project, lets admit it. Who doesn't want to trade with no extra fees for every transaction? I guess anyone would love that.
IMHO, projects like this have a lot of potential to become big BUT, also have a BIG risk to become a failure.
Support from the community will be the basis if this would work or not. If the site doesn't hit the interest of the people or I may say people don't want to trust you, then its over ( even proving that its legit, you're real and etc ).
The main objective of the project that removes fees on every transaction gives a double meaning ( I guess ). One, is that you really want to give the best trading experience for the community. Second is, you put it to gain followers, investors and traders and carry out a plan to run with their money after some time.
To make people believe in the first meaning requires a lot of hardwork and patience
. This is my untechnical input.
Good luck! I'm looking forward to see your site up and running.