[ANN] The Blockchain-based Successor to Search and Social Advertising

[CYDigital]

TL;DR:
• Introducing CYDigital, enabling Consumers to capture, own and profit from their data
• Centerpiece of the system is the CYDT token
• As more consumers and brands enter the ecosystem, CYDigital will need to purchase CYDT back from CYDT holders

Our project will reset the search and social advertising landscape.

It revolves around the concept of enabling Consumers to capture, own and profit from their data. And it's the method by which they profit from their data that will penetrate the search of social advertising market: through our platform, brands can be directly connected with Consumers, and pay Consumers in crypto for the right to do so. It brings a new meaning to PPC: not pay per click, but pay per consumer.

Through CYDigital's platform and its DApp, Consumers will be rewarded for participating in the CYDigital ecosystem when they sign-up, stay active and share their tokens. Brands, via a permission-based system, will be able to reach these specific Consumers with specific offers (not ads!), including while Consumers are viewing competing products/services.

Out of the 1B CYDT issued (that's it), CYDT is used to reward Consumers, and is used by brands/advertisers to reach these Consumers. So as more Consumers and brands enter into the ecosystem, the more CYDT is needed to reward Consumers and for brands to pay for access. As a result, CYDigital will need to go back to CYDT holder to buy back CYDT so as to always keep a reserve on hand.

Resources:
Website: https://cyd.digital
White Paper: http://cydigital.io/CYDigital_White_Paper_5.3.pdf
Investor Deck: http://cydigital.io/CYDigital_Investor_Deck_6.0.pdf

SIGN UP NOW AS A CONSUMER AND RECEIVE CYDT RESERVES: https://sneak-peek.cyd.digital/

Joe

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[1714892753]

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[1714892753]

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[holydarkness]

The idea of selling one's own data to gain profit in crypto is not exactly new, over the years I've stumbled upon few that propose the idea, gave good explanation, interesting promises, etc, but I have yet to hear any of them. So uhh... how will you be different and stand out?

[CYDigital]

Thanks for asking...

1) A change in Consumer behavior is not required: you don't need to change browsers, you don't need to load all your separate accounts into a system, you really don't need to do anything other than sign-up.
2) All Consumer behavior is captured and stored locally: what was visited, what action was taken during that visit, etc.
3) Real offers (not ads) from brands are presented to the Consumer based on their online behavior (assuming the Consumer has given permission).

These are our 3 greatest differentiators.

Thanks,

Joe

[holydarkness]

Thanks for asking...

1) A change in Consumer behavior is not required: you don't need to change browsers, you don't need to load all your separate accounts into a system, you really don't need to do anything other than sign-up.
2) All Consumer behavior is captured and stored locally: what was visited, what action was taken during that visit, etc.
3) Real offers (not ads) from brands are presented to the Consumer based on their online behavior (assuming the Consumer has given permission).

These are our 3 greatest differentiators.

Thanks,

Joe

I'm sorry, I didn't mean to be rude by saying the followings:

1. I can't recall correctly their name, but I am sure one or two projects propose this idea of this "simplicity", IIRC, one even propose a method as simple as chrome plug-ins or mozilla addons. So... not new.

2. Does this means the data collected will be stored locally on your site or on our PC?

3. I failed to understand the difference between "real offer" and "ads". Sellers offer something through advertisings. Wouldn't it, in a way, put them in a same meaning?

[CYDigital]

No, that's cool...

1) Proscribing a change in consumer behavior is very important as the opposite can be a barrier to large scale adoption. I think we've got that.
2) Locally: where you decide for it to be stored. If desired, we'll accommodate consumers who need assistance with storage. It does not reside with us.
3) By offers: a specific product/service at a specific price available now. Advertisements are far broader, e.g., brand building. So consider a consumer who is looking at a specific set of pots and pans on Company X. Via CYDigital, the consumer can receive a notification that a competing set of pots and pans is available at Company Z, while the consumer is looking at Company X's offering! Very powerful for the company looking to sell pots and pans: to make an offer while the consumer is looking at a competing brand!

Our team includes marketing veterans who have experience across a wide variety of products and services, so we know what works (and what doesn't).

Keep the questions coming...

Joe

[holydarkness]

No, that's cool...

1) Proscribing a change in consumer behavior is very important as the opposite can be a barrier to large scale adoption. I think we've got that.
2) Locally: where you decide for it to be stored. If desired, we'll accommodate consumers who need assistance with storage. It does not reside with us.
3) By offers: a specific product/service at a specific price available now. Advertisements are far broader, e.g., brand building. So consider a consumer who is looking at a specific set of pots and pans on Company X. Via CYDigital, the consumer can receive a notification that a competing set of pots and pans is available at Company Z, while the consumer is looking at Company X's offering! Very powerful for the company looking to sell pots and pans: to make an offer while the consumer is looking at a competing brand!

Our team includes marketing veterans who have experience across a wide variety of products and services, so we know what works (and what doesn't).

Keep the questions coming...

Joe

Clear on point number 2, so let's drop that.

If I may ask further for point 1 that somehow got related and intertwined with 3, will there be a specific way to ensure the offers are based on customer's preference and history? I mean, based on my own experience on physical world with online shopping app (google is the main suspect here), they asked me to select categories of interests, buying preferences, etc. Like, for example a sneakers under brand, never used before, at 100 USD, etc. Also select my interest on gardening (just an example, I'm very good at killing plants) would love offers about fertilizers and potting and seeds.

Then I searched lamp for once in the app, because I need to replace the old one on my room, and suddenly the offers are about lamp, bulbs, flashlights, and LED. Then googled "how to cook lasagna" and the offers change once again to frying pan, oven mitts, dishwasher, kitchen... house... estate.

[CYDigital]

Great query...

1) Consumer behavior (what you do) > Consumer intent (what you say you intend to do). So the CYDigital approach is based on behavior, e.g., if you're looking at a $100 USD pair of sneakers, you may (if you permit it) receive offers for $100 USD pair of sneakers.
2) The ads that you see, called retargeting, are either blocked by consumers (via ad blockers) or are not pertinent, e.g., it's quite a stretch to receive an ad for a dishwasher when you've search "cooking lasagna" (although my lasagna pan needs massive washing after cooking). Relevancy is important for the brand to have a successful campaign!
3) Consider the real time offer. Going back to the $100 USD pair of sneakers...imagine receiving an offer at the same time you're looking at a competing item. It's this "moment of truth" offer that is so damn appealing to marketers...and consumers.

Joe

[dzkrb]

You wrote. “through our platform, brands can communicate directly with consumers and pay with crypto consumers for the right to do this.” The question is. It is known that brands are willing to pay big money for their advertising. They are important authority of the source of advertising. They are waiting for the greatest return. How do you position yourself?

[CYDigital]

Relative to advertising, we are positioning ourselves as a better choice than search or social advertising.

Here's why...

With search and social advertising, the degree to which you can target is fairly limited vs. CYDigital: with CYDigital, you can target the individual based on specific behavior. With search and social, you haven't a clue as to Consumer other than (1) what search term they used, or (2) what social grouping category. It's no wonder CTRs are infinitesimal.

More importantly, with search and social advertising, the brand is one step removed from the Consumer, i.e., brand --> FB ---> Consumer. With CYDigital, it's brand --> Consumer. No intermediary. The brand does not need to wait for the desired Consumer to go to FB, T, G, etc. so as to present the advertisement to them.

Case in point: with CYDigital, the brand can reach the Consumer while the Consumer is looking at a competing item. You just can't do that with search and social advertising.

Hope that helps,

Joe

[tippytoes]

Relative to advertising, we are positioning ourselves as a better choice than search or social advertising.

Here's why...

With search and social advertising, the degree to which you can target is fairly limited vs. CYDigital: with CYDigital, you can target the individual based on specific behavior. With search and social, you haven't a clue as to Consumer other than (1) what search term they used, or (2) what social grouping category. It's no wonder CTRs are infinitesimal.

More importantly, with search and social advertising, the brand is one step removed from the Consumer, i.e., brand --> FB ---> Consumer. With CYDigital, it's brand --> Consumer. No intermediary. The brand does not need to wait for the desired Consumer to go to FB, T, G, etc. so as to present the advertisement to them.

Case in point: with CYDigital, the brand can reach the Consumer while the Consumer is looking at a competing item. You just can't do that with search and social advertising.

Hope that helps,

Joe

But to realize your ambitions for this platform, people should know that your services exist in the first place. Even if you have the advantage over your competitors when it comes to specific feature, this will be worthless if only few people are using your platform. How are you gonna address the adoption of your system?

[generous]

Relative to advertising, we are positioning ourselves as a better choice than search or social advertising.

Here's why...

With search and social advertising, the degree to which you can target is fairly limited vs. CYDigital: with CYDigital, you can target the individual based on specific behavior. With search and social, you haven't a clue as to Consumer other than (1) what search term they used, or (2) what social grouping category. It's no wonder CTRs are infinitesimal.

More importantly, with search and social advertising, the brand is one step removed from the Consumer, i.e., brand --> FB ---> Consumer. With CYDigital, it's brand --> Consumer. No intermediary. The brand does not need to wait for the desired Consumer to go to FB, T, G, etc. so as to present the advertisement to them.

Case in point: with CYDigital, the brand can reach the Consumer while the Consumer is looking at a competing item. You just can't do that with search and social advertising.

Hope that helps,

Joe

But to realize your ambitions for this platform, people should know that your services exist in the first place. Even if you have the advantage over your competitors when it comes to specific feature, this will be worthless if only few people are using your platform. How are you gonna address the adoption of your system?

maybe this won't be used by everyone, but this project is ambitious to be used by everyone, if this platform is successful it will definitely be a new digital startup and the company will choose CYdigital

[holydarkness]

Great query...

1) Consumer behavior (what you do) > Consumer intent (what you say you intend to do). So the CYDigital approach is based on behavior, e.g., if you're looking at a $100 USD pair of sneakers, you may (if you permit it) receive offers for $100 USD pair of sneakers.
2) The ads that you see, called retargeting, are either blocked by consumers (via ad blockers) or are not pertinent, e.g., it's quite a stretch to receive an ad for a dishwasher when you've search "cooking lasagna" (although my lasagna pan needs massive washing after cooking). Relevancy is important for the brand to have a successful campaign!
3) Consider the real time offer. Going back to the $100 USD pair of sneakers...imagine receiving an offer at the same time you're looking at a competing item. It's this "moment of truth" offer that is so damn appealing to marketers...and consumers.

Joe

Umm... Sorry, my mood to hyperbole the case example perhaps a little bit taken wrongly as a serious one. The point to cover the whole example of dishwasher and... estate was how sometimes offers and "suggestions" are taking our search history for reference. Which is bad, because on that one or two searches, we were just wanted to look for something insignificant to out preference (thus, lasagna recipe as mundane thing and hyperboled dishwasher as an example of out-of-preference suggestions). Will your system omit such "error"?

[CYDigital]

We wouldn't know it was an error! HOWEVER, the Consumer will be able to control what offers they receive. So let's assume that a click or search was either an error or a one-timer. Should an advertiser desire to send an offer to the Consumer, the Consumer has the right to "turn off" the system so as not to receive such offers.

But you bring up a great point: one click does not a motivation make! Multiple searches are more valid as an indication of intent as opposed to just one random visit. The advertiser has the opportunity to identify (anonymously, of course) Consumers who have expressed multiple indicators of intent.

Joe

[holydarkness]

We wouldn't know it was an error! HOWEVER, the Consumer will be able to control what offers they receive. So let's assume that a click or search was either an error or a one-timer. Should an advertiser desire to send an offer to the Consumer, the Consumer has the right to "turn off" the system so as not to receive such offers.

But you bring up a great point: one click does not a motivation make! Multiple searches are more valid as an indication of intent as opposed to just one random visit. The advertiser has the opportunity to identify (anonymously, of course) Consumers who have expressed multiple indicators of intent.

Joe

Multiple searches would perhaps not an indicator itself, speaking out of experience. I had this online shopping app that I used to like, at one point in the distant past, I remembered they asked me to select some category of my interests, and I did, and everything went good up to one point they updated their app and all of my search history were now being suggested at me. They offered me sealant  epoxy glue, metal glue, and other welding glues just because at one point I went to look at epoxy to compare its price with the ones offered on physical store. Being comparing prices means I went over the same products multiple times at different online stores to look for the lowest bid and their reviews.

And just to emphasize how bad "suggestion based on search history" is, I clearly remember what that epoxy-hunting-night brought to my suggestions (or if you may, "offers"): plumbing pipe! And that's just because I landed on a store that offers home hardware goods (and also offers epoxy glue at a low price, with good reviews) got intrigued at that "oh, that's a funny shaped pipe, never thought that they have that shape! Oh, it's made of iron!" and voila, I now know there are a good variety of pipes and bolts. And yes, this is a serious and real example, not a hyperbole.

[CYDigital]

God knows all glues and epoxies are different, so the auto suggestion based on one epoxy fits all is absolutely flawed. However, cross-selling is not, assuming it is in the realm of sensibility, e.g., cooking lasagna does not necessitate the desire for a dishwasher.

CYDigital is not in the auto-suggestion business: the choices as to the micro-targeting of Consumers is made by the brand, not by an algorithm. And many brands know what constitutes sensible upselling and cross-selling, based on their research. They'll have a field day with our system, finally having the ability to present their wares to the right people at the right time.

Joe