The amount of transactions bitcoin has within a day would surely give their business a boost. Look at Kodak. They failed to diversify and adapt and that is why they were left behind and went bankrupt. Now, they made their own digital token to make licensing fair to artists. Good move for them. Adapting is key to the future and VISA is just delaying the inevitable.
Good point of view. Any company who does not adapt to the evolving world they go bankrupt or just break bad. Just think about Nokia. Despite they were dominating the mobile phone industry before smart os era and when the time came they were so stubborn to accept the change. we all have seen what happened to them after that. so visa is not doing good for their future.