Do you think an ICO, or coin, is all about the marketing?

[JohnSnowSand]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

[Tyrantt]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

That's pretty much my thought. I see new alt-coins popping out every day... as you said, for gambling, for music,etc.. they've became like facebook credits, you buy them and use them on one specific website just for that company that created it so they can roll those coins on their own website while the price is rising... similar strategy to steam, where you can deposit money and sell games but you can't withdraw.

[vvadym]

It surely takes the big part of your budget to promote your project. Huge work and effort usually go into developing your idea and without marketing all the progress will go to waste. However, there do exist exception of the rules, where people just love the poorly promoted idea and backed the project within an hour.

[mangodream]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

That's pretty much my thought. I see new alt-coins popping out every day... as you said, for gambling, for music,etc.. they've became like facebook credits, you buy them and use them on one specific website just for that company that created it so they can roll those coins on their own website while the price is rising... similar strategy to steam, where you can deposit money and sell games but you can't withdraw.

Me too. Everywhere you look in the crypto world, you'll see new coins for new projects but it's always the same ideas : decentralized platform music, for instance. You can find at least 4 or 5 similar projects but none of them actually burst the screen... And this is true in every field.
ICOs are a way to get money easily. There is such a keen interest in the blockchain that it's enough to say the magical word "decentralized" to attract investors.
And because people here are remunerated to promote ICOs, the whole deck is stacked.

[montyf]

Definitely. But that's true for most everything. The worlds biggest brands still spend fortunes on branding, even though their brands are ubiquitous. Just think of car brands, cola/soft drink brands, beer brands. Many of those are so universally known that marketing them are almost redundant, yet their marketing budgets quite often make up the largest proportion of their total budget.

Given the hype around ICOs and the huge amount of competition that has flourished in the space in such a short time, often the only differentiator between one and the next will be the marketing campaign. Realistically, the target market of ICOs is still fractional, given that most of the participants in the crowdsale portion of the ICO are folks like us that are playing the still very young cryptocoin landscape.

[gaming-stars]

I would say that for the result of an ICO campaign the most important aspect is the team. It is even more important than the actual idea in my opinion.

Second, is the marketing and media coverage around it. Then, the actual idea is ranked third.

As with everything, marketing can change the public view and make a shitty project look great to the audience. It is an art for itself and a lot of marketers know that and this is why in my opinion many bad projects raise a lot of money.

For example, Unikrn will raise a lot of money even though they are not decentralized at all. It is not a DApp, nor does it have any of the ideas behind an ICO. It is marketing and only because a known billionaire is on board, it will be successful.

Unfortunately, this is how it works sometimes...

[rodel caling]

It surely takes the big part of your budget to promote your project. Huge work and effort usually go into developing your idea and without marketing all the progress will go to waste. However, there do exist exception of the rules, where people just love the poorly promoted idea and backed the project within an hour.

every investor have budget for the advertising of the product promotion to introduce to the people about the importance of product, the success of the businees is in the help of marketing promotion and strategy how to become successsfull.

[Javi_Anibarro]

indeed,
all ICOs,Stand alone projects offering and supporting something like gambling,real estate,adult and else were just for marketing.
if we do some research you will be surprissed that their project(real object) does not exist at all.
which mean 90% projects were nonexist.
looking at right now,peoples think about an ideas other than implementation,they're creating a good/unique idiea to boost their sales and whent he implementation comes they do not know how to do it.

most of them are a scam and only open up a thread to get money.

[jamids]

Marketing is one of the things that makes an ICO successful but as we can observe in all business, marketing is important in order for the people to be aware of it. The most famous brands even those that are already household names have something new to offer to make people be excited about their products even if they have just added a little twist to their existing products. Some investors also who are just sick of the scam ICOs look at the team behind it because credibility of a person also attract investors and make them trust a project.

[BTCLovingDude]

YES obviously!

so far those coins/ICOs with the best advertising team and lots of marketing have been more successful than anything else. the examples among actual coins are countless.

there are a lot of shitcoins with good advertisement and good pumpers that are on top. and there are good coins that are doing the same thing better than those same shitcoins but they lack advertisement an they are on the bottom and nobody even hears about them.

[digital_weezer]

Marketing is a huge part of any company, because without getting your idea out it does not matter how good a concept it is.

I would be weary of ICO's that are clearly just throwing capital at articles and google ads. There are some many ICO's out there you have such a wide choice to pick from.

I personally go for ICO's that are marketed well (mostly through growth hacking or content marketing) rather than just ads that pop up in front of my face on my screen.

[Jdope]

Marketing is big, Apple is a relatively bland brand in technology (imo) but their marketing made them a leader, marketing ICOs is something every company will do but what you as an investor should focus is not the flashy stuff, read the white paper, see the use cases and then decide

[JohnSnowSand]

Marketing is big, Apple is a relatively bland brand in technology (imo) but their marketing made them a leader, marketing ICOs is something every company will do but what you as an investor should focus is not the flashy stuff, read the white paper, see the use cases and then decide

Absolutely agree on this.

[oreits11]

the same or similar goods with the service as developer to work on naratives as delivering the initial message
to future investors as the returns on chance as the decision on investors to evaluate/qualify as using of choice with
the occupation of systematicals/strategics.

[Quantumplation]

NOTE: This message was originally not posted by me, but instead by someone who compromised my account.  I have deleted the content.

[vithancodai]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

a lot of coin will rising up if it have good dev team behind

when it has been marketing , community use it always, i think it is good ICOs .


spend  on marketing ? i think 80% when begin .

[Temmy007]

Marketing is big, Apple is a relatively bland brand in technology (imo) but their marketing made them a leader, marketing ICOs is something every company will do but what you as an investor should focus is not the flashy stuff, read the white paper, see the use cases and then decide

You have said it all, I totally concur

[diguyo]

I work in advertising, and thus I may be bias here...no, but it's a very key component...and it's not just ICOs.

I've seen loads of coins that talk about 'millennials', talk overly techy, don't have a single-minded proposition and don't communicate it well...and worst of all, terrible terrible community management. The latter point is true of a majority, rather than a minority, of coins IMO.

You can have the best tech and product in the game, but if you don't market it well it'll never been seen and adopted by the masses. It might rise, but ultimately it will eventually fall. Look at PayPal's approach, look at Mastercard. For anything financial related, you need trust and acceptance...you need to communicate and market simply and effectively.

Few do it well, I think Dash is one of them. Monero too.

 

[cynical]

well I do think marketing is the key to almost everything we do. looking for a job is marketing, we are marketing ourselves to potential employers. If we make goods we need to market it to potential customers. so icos need to market their coin and not just to potential investors like us but also to the people they want to use their coin or service.

[MV7]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

As a company, you pretty much have to spend everything on marketing before the ICO. This is because if the ICO is disastrous, you can't go through with the project as the company won't have the funds. Also means you can't really start working on a project in terms of development before the ICO as you never know if the ICO will reach the minimum cap.  I don't think anyone really likes this system, but it is the way it is.