Three reasons:
1) The market is going crazy for indian coins
2) The coin is valued 1000 times less than Rupee coin, despite having better capabilities
3) The coin has still not been announced on coinmarketcap or listed on Bittrex
Thus, the current valuation at 0.0000002 BTC is simply crazy (at least in my mind).
This is quite cool. Less risky yet profitable, if a large amount is exchanged to this. Only rich people will profit on this. And also, this coin might popular only in India, I never knew this coin until i read your post. This coin has no stable reputation as of now. Though we must try something new but still, we must anyalyze things first.