Bitcoin is a very well known technology. But its infrastructure is still not sufficiently developed.
First of all, bitcoin is not well known at all. Ask anyone, people have really no idea or they heard once or twice word bitcoin before.
Most of the people I know think BTC is some kind of virtual money - but if I asked them about more details then basically no one could specify why BTC is important.
We can't develop bitcoin 'infrastructure' overnight, adoption needs to happen first, and this is not something we can influence or control.
What I want for bitcoin is more transparent approach and simplicity of development process - the simpler the idea behind the BTC the better.