We have been working hard to market our upcoming ICO of Swapy Network (
www.swapy.network). Some things we learned so far:
1) It is essential to do things in house. Have one person who understands about marketing and another person for making the creative materials (videos, images, etc..)
2) It is better to invest in the creation of a community thant o invest on marketing. That is why we invested a significant time in preparing our bounty program (
https://bounty.swapy.network/) and also participate in events, both in person and online.
3) Listen to feedback from the community and improve your whitepaper. You have to be willing to change in order to win the hearts and minds of the community. It´s all about community. #StrongerTogether A great source of inspiration about managing your community is this article:
https://outlierventures.io/research/what-specifically-does-a-cte-provide/ Let´s go change the world!