How to create a ICO

[digital_weezer]

When is part 3 coming out and what will it be about?

[phoenixdowndee]

When is part 3 coming out and what will it be about?

Part three will be about the marketing aspect of an ICO, and will be coming out later today

[phoenixdowndee]

Here is part 3, is there anything you would add to it? thoughts? Greatly appreciated.

https://medium.com/@crowdholding/how-to-create-an-ico-part-3-marketing-24af9a4ec3b

[xandriel]

Thank for your sharing! Your lesson will help many people understand clearly about ICOs and they can be more confident when choosing the project to invest.

[Alt.Estate]

Here is part 3, is there anything you would add to it? thoughts? Greatly appreciated.

https://medium.com/@crowdholding/how-to-create-an-ico-part-3-marketing-24af9a4ec3b

Thanks for the good reading material! I am wondering if you could provide some details like examples? For instance, you specified several forums in the first part, but when you are speaking about events, media or listings - that would be also great to learn about some resources which ones you think are better or must-have. Just a thought.

[phoenixdowndee]

Thank for your sharing! Your lesson will help many people understand clearly about ICOs and they can be more confident when choosing the project to invest.

Thank you for the kind words xandriel!

Here is part 3, is there anything you would add to it? thoughts? Greatly appreciated.

https://medium.com/@crowdholding/how-to-create-an-ico-part-3-marketing-24af9a4ec3b

Thanks for the good reading material! I am wondering if you could provide some details like examples? For instance, you specified several forums in the first part, but when you are speaking about events, media or listings - that would be also great to learn about some resources which ones you think are better or must-have. Just a thought.

Thanks for the feedback Alt.Estate,

I was thinking of adding some, but i didn't want to be too biased towards certain sites / events also because the scene is still growing, there are constantly power struggles between the biggest / best. I will consider it though

[1kings]

The

Good starting article.

I would be more explicit about the fact that ICO's are not for every startup though. I saw you mentioned it but maybe with a bit more venom. Too many startups are creating an ICO for no other reason apart from to raise capital.

I agree, ICO's should really only be done if there is some underlying market/functional mechanism to support the value of the token being issued, but the potential ease of capital raised is way too enticing.

The lure for easy money is the driving force behind most recent ICOs. Corporations are finding backways to profit from this as well.

So, think the project first and then ICO as an alternative to raise funds.

[phoenixdowndee]

The

Good starting article.

I would be more explicit about the fact that ICO's are not for every startup though. I saw you mentioned it but maybe with a bit more venom. Too many startups are creating an ICO for no other reason apart from to raise capital.

I agree, ICO's should really only be done if there is some underlying market/functional mechanism to support the value of the token being issued, but the potential ease of capital raised is way too enticing.

The lure for easy money is the driving force behind most recent ICOs. Corporations are finding backways to profit from this as well.

So, think the project first and then ICO as an alternative to raise funds.

I agree 1kings, hence why in the first article I state the importance of deciding whether you need an ICO and if it is viable for your startup.

[Cryptogiji]

Nice article, really found the third part interesting and easy to understand.

Keep up the good work!

[phoenixdowndee]

Nice article, really found the third part interesting and easy to understand.

Keep up the good work!

Thanks for the feedback!

[honeyduckgoose]

Great article, full to the brim of marketing techniques for ICO's. I will be sharing this with anyone who wishes to know how to create an ICO.

[BenchCoinToken]

Good stuff but I think one point that is overlooked here is MONEY.  Proper marketing will need a budget unless you have a big team willing to do this for free.  Twitter, FB, etc. are free but someone needs to take the time to manage everything and it usually comes with a hefty price.  Most of the ICO listing sites cost money as well.  Some advertise they are "free" but just wait until you get to the due diligence part which ends up with a fee request and Bitcoin address 

One other hard learned lesson was Forums.  Seems simple enough but then you learn "Newbies" cannot post images and it takes quite a bit of time to build up your user profile.  The other option is hiring someone (or purchasing an account) which comes back to that stingy word - MONEY.

On the other hand, if you do have the funding, creating the ICO can become VERY EASY - simply pay TokenMarket or ICOBOX, etc. for an all-in-one solution... ICOBOX will only run you 50 Bitcoin 

[xmw123]

Collection, learn about, thank you for sharing a good tutorial

[iqrasalsabila]

How to create a ICO I want to Join add the things that can make ICO so qualified that attract many investors, including:
• • The idea of ​​Creating a unique trade offer.
•• marketing strategy and quality planning, will determine the amount of investment.
•• Managers who are competent and responsible for withdrawals, contract implementation, budgeting, tax reporting, planning at the implementation stage
• The average team / staff have full time at ICO should have a total of 30 people consisting of: marketing specialists, designers, programmers, promotional specialists, content managers, lawyers, technical directors, public relations specialists, etc.
•• Looking for target investors from other countries, such as Singapore, Cyprus, UK are the best countries to attract investment in ICO.
•• Create a Whitepaper - documenting the product to be presented to the investor. Like representing the product, its condition, its benefits: why this idea arises; about the situation now; market analysis (based on marketing research, statistics, forecasts); product; Explanation of what problem will be solved; technical refinement; product testing (if done); conditions for investors; business plan; information about employees
••Conclusion.

[phoenixdowndee]

Good stuff but I think one point that is overlooked here is MONEY.  Proper marketing will need a budget unless you have a big team willing to do this for free.  Twitter, FB, etc. are free but someone needs to take the time to manage everything and it usually comes with a hefty price.  Most of the ICO listing sites cost money as well.  Some advertise they are "free" but just wait until you get to the due diligence part which ends up with a fee request and Bitcoin address 

One other hard learned lesson was Forums.  Seems simple enough but then you learn "Newbies" cannot post images and it takes quite a bit of time to build up your user profile.  The other option is hiring someone (or purchasing an account) which comes back to that stingy word - MONEY.

On the other hand, if you do have the funding, creating the ICO can become VERY EASY - simply pay TokenMarket or ICOBOX, etc. for an all-in-one solution... ICOBOX will only run you 50 Bitcoin 

I agree, I purposely missed out exact figures because I imagine most ICO's have very different budgets and time constraints. A ICO could go to 15 events or only 3 events for example. They might be able to afford to be listed on every single ICO listing website whereas others might only be able to afford 4/5 of the big ones. In regards to the forum, I suggest that they start the campaign with at least 3 months to launch, within a month you should be able to change your status from newbie. That issue also only applies to bitcointalk and not the other forums.

Collection, learn about, thank you for sharing a good tutorial

Thanks for the feedback, glad you learnt something

How to create a ICO I want to Join add the things that can make ICO so qualified that attract many investors, including:
• • The idea of ​​Creating a unique trade offer.
•• marketing strategy and quality planning, will determine the amount of investment.
•• Managers who are competent and responsible for withdrawals, contract implementation, budgeting, tax reporting, planning at the implementation stage
• The average team / staff have full time at ICO should have a total of 30 people consisting of: marketing specialists, designers, programmers, promotional specialists, content managers, lawyers, technical directors, public relations specialists, etc.
•• Looking for target investors from other countries, such as Singapore, Cyprus, UK are the best countries to attract investment in ICO.
•• Create a Whitepaper - documenting the product to be presented to the investor. Like representing the product, its condition, its benefits: why this idea arises; about the situation now; market analysis (based on marketing research, statistics, forecasts); product; Explanation of what problem will be solved; technical refinement; product testing (if done); conditions for investors; business plan; information about employees
••Conclusion.

Thank you for the feedback, I will consider these things in the articles I have already written.

[cryptoadmire]

Good job on the 3rd article. I didn't realise how big forums are for a marketing tool.

Will be interesting to see how this might change in the foreseeable future. ICO's are still a new concept and so are always evolving.

[jimsteel]

Really liking the 3rd article, very informative.

One slight criticism, why not include some examples of ICO listing websites? Just to give people an idea of what they should be looking for.

Was also thinking you should maybe include the normal ways of marketing such as SEO for example, but maybe the article would be too long there.

[Dralarn]

It's nice but you need specific things for an ICO to work which you don't necessarily have, I will try to list some:

1)A great team (which is extremely important, people who know what they are doing and have experience doing what you want to build)
2)A great idea (and not something that came up to you while searching for a reason to create an ICO)
3)Money (you need to finance your operations, without money you won't be able to procceed into the finer details)
4)Experience (you need to know what you are doing and have done something similar before)
5)Marketing (a good whitepaper and advertising to get your project out there

These are only some examples but you get the drill, it's hard work and try to make a difference rather than lauchning anything just for the sake of it (most people are doing exactly that).

[BenchCoinToken]

• The average team / staff have full time at ICO should have a total of 30 people consisting of: marketing specialists, designers, programmers, promotional specialists, content managers, lawyers, technical directors, public relations specialists, etc.

I understand where you are coming from and it is very typical with ICO's now but I think it is being done for marketing only.  I actually think this is a problem with ICO's as many teams are now bloated with members who do not actually contribute anything other than putting their name on the ICO website and once the funds are raised they are on to the next ICO.

Just my opinion but if you have a 30 person team you should be well past the ICO phase of raising development capital; at that point you should be raising expansion or operating capital (if needed).  Most startups grow from a team of 5, from Business Insider study - "general rule of thumb for the optimal headcounts at each stage of a developing business — five employees for startups in the building product stage, 10 for companies in the building usage stage, and 25 for the building the business stage".  If you look at the some of the most successful companies; Microsoft, Google, Facebook, Airbnb, etc. you will find they all started very small (usually 1 person with an idea).  Ethereum was one guys idea but even the core Ethereum team was Vitalik Buterin, Mihai Alisie, Anthony Di Iorio, and Charles Hoskinson.  Even Bitcoin could be one guy (or gal!) but I'll let you know when I find them    

[Donaldturp]

It's nice but you need specific things for an ICO to work which you don't necessarily have, I will try to list some:

1)A great team (which is extremely important, people who know what they are doing and have experience doing what you want to build)
2)A great idea (and not something that came up to you while searching for a reason to create an ICO)
3)Money (you need to finance your operations, without money you won't be able to procceed into the finer details)
4)Experience (you need to know what you are doing and have done something similar before)
5)Marketing (a good whitepaper and advertising to get your project out there

These are only some examples but you get the drill, it's hard work and try to make a difference rather than lauchning anything just for the sake of it (most people are doing exactly that).

Let me tell you what the current projects are missing.

1-Great team. They don't have this generally. Their team are like amateurs and strangers to cryptocurrency.
2-They generally have a great idea. Honestly, no need to blame them.
3-They don't have money, that's why they do this.
4-Experience, generally they don't have.
5-They do a good marketing if and only if they receive a good amount of presale money.