Universal Blockchain Loyalty Program
Abstract
Point-X is unique reward exchange program allowing customers to truly reap what they sow by offering universal rewards anywhere they shop. Our goal is to deliver an easy and convenient way to accumulate, convert, and utilize any special deals and offers that a customers receive at any store they visit. By giving our users variety of tools, we not only allow them to spend their rewards at the shops they love the most, but to also invest, store, and capitalize on their gains.
Point-X will open a way to better, more exciting shopping experiences and will actively encourage customers to look for the best deals available.
The blockchain technology and our Proof-of-Processed-Payments system will provide a high level of security to protect our customers from fraud.
Point-X is a platform that is similar to a common Cash Back service and has two main concepts:
1. The points are awarded to the user for purchases from a our partner store.
2. Increased number of points is awarded to the customer after a completion of the certain actions, if the partner store has engaged in a marketing campaign through our platform.
The use of cryptocurrency, as a means of rewards will actively engage the users in the shopping experience, increase the average cost of a check and the frequency of purchases. A big part of the engagement is attracting the customers into investment opportunities with elements of gaming.
A broad network of partners will allow users of Point-X to exchange the accumulated points for other (single) loyalty programs, thus giving them a universal tool for accumulation, storing, and the use of reward points.
Our in-house developed processing tools allow for an immediate transaction speed.
The use of blockchain technologies gives anonymity and protection of private information from further usage of any associated information by third parties.
Transactions
Business model #1 «Acquiring»When purchasing products, consumers don’t always see that some of the products are have different types of deals, such as buy 2 get 1 free or buy 1 get second one 50% off. Those deals are often unused and the consumers get no benefit from it. Point-X will allow you to store those rewards in the form of COINS so you can later benefit from them.
Business model #2 «SMB»When purchasing products, consumers don’t always see that some of the products are have different types of deals, such as buy 2 get 1 free or buy 1 get second one 50% off. Those deals are often unused and the consumers get no benefit from it. Point-X will allow you to store those rewards in the form of COINS so you can later benefit from them.
Point-X platform makes it possible to:
1. Receive cash back bonuses on the purchases they make.
2. Small Businesses will be able to create marketing campaigns, target the desired segment of the population based on Cost-Per-Action model.
3. Store and manage the cryptocurrency, bonuses, and rewards through individual accounts and wallets.
4. Automatically create e-wallets, find interesting marketing campaigns, take required actions, and monitor transactions and review receipts from purchases.
5. To easily and efficiently integrate with business infrastructures through the platform and API. IT will also allow users to safely store and use PNX as a universal exchange tool between all the aspects of shopping experience.
Target Markets
The main market for Point-X is the U.S. where we could meet all the legal standards in order to run our business. It seems to be a great opportunity for us to start a platform and grow it exponentially as the loyalty market is estimated to be over $20 billion per year.
Inserting internal PNX currency as a means of storing and exchanging between other currencies and loyalty programs, Point-X and PNX will become the norm for consumers and business that use loyalty programs.
The use of an additional reward points “COIN” with a fixed price according to the U.S. dollar value: 1 coin = $0.01. This will allow us to stay flexible and offset the negative fluctuations of cryptocurrencies in the public market and provides clarity of value for the consumers as opposed to accumulation of the funds in fiat currencies.
Through personal accounts, Point-X customer can always convert COINS to PNX, COINS to $ U.S., PNX to ETH, and PNX to $ U.S.
Reward vs. Penalty
PNX currency and the Proof of Processed Payments (PoPP) will eliminate negative holds, lags, and commissions for conversion of the currencies. All payments between platform users will occur with no delay and additional charges.
At the time of creation of marketing campaign, the business creates a rewards model with a fixed dollar amount to be spent for every required action. Currency fluctuations will not impact such campaigns because of the essential operating mechanisms of our platform. Customers will be more willing to participate in such campaigns as it instantly gives them a dollar equivalent of their funds and protects them from risks of currency fluctuations.
Consumers always receive a guaranteed reward and the businesses receive commission that is automatically converted into PNX.
For the consumers, the transactions using PNX happen instantly and without additional charges.
Business can simply record such transactions according to generally accepted practices and record in the same manner as a Cost per Action (CPA) marketing model.
Earn on PNX when you spend. Through PoPP and Point-X platform we stimulate the use of cryptocurrencies and creation of a friendly ecosystem for customers and businesses.
(many unrealized rewards i.e. “buy 2 get 1 free” can be converted by business into PNX, as opposed to staying unrealized)Underlying Technology
Implementation on the basis of own development on the basis of a Protocol Ethereum ERC20Implementation of our own development on the basis of a
Protocol Ethereum ERC20
The Ethereum blockchain is currently the industry standard for issuing
custom digital assets and smart contracts. One of the main reasons is to use the existing Ethereum’s infrastructure instead of building an entirely new
blockchain. The latest and most popular ERC20 token interface is the best
choice compatible with the existing infrastructure of Ethereum
ecosystem, development tools, wallets, and exchanges. Also ERC20 allows
for seamless interaction with other smart contracts and decentralized
applications on the Ethereum blockchain.
PoPP (Proof-of-Processed-Payments) - are used as a means of user
identification and transfer of the currencies within our network.
Unique processing platform, combined with the high speed of data
exchange, risk hedging and allowing immediate transaction.
- Know-Your-Customer (KYC) identification.
- iOS, Android, WM - Wallet & App for Users
- “CLINK” Mobile Transfer - the use of the accelerometer and clock on two mobile phones should allow us to arrange transfer of PNX between two wallets simply by Clinking them together. Another option is for the phones that have is NFC (Near Field Communication)
Additional Features
Plug-ins
For platforms such as WordPress и Drupal in order to add Point-X functionality to websites and applications.
Shared Payments
Pay with your friends with no additional fees.
Escrow
Deals based on multi signature wallets on markets and auctions.
E-Commerce Platform
и Use PNX and Point-X platform as a rewards system to award bonuses to your customers on E-Commerce platforms and marketplaces (API and SDK)
Microtransactions
The ability to utilize micro-transactions that is not currently supported by modern payment systems due to large commissions.
Point-X card
Use Point-X card for easy identification and engagement at any of the places you shop.
ICO
- Total FIXED amount of Point-X tokens = 88 888 888 PNX
- During the initial ICO Point-X plans to release 22 222 222 PNX, and by that to attract $20M with the sale of 25% of total tokens.
- At each stage of ICO, besides closed sales, the amount of tokens will be limited.
Structure of token distribution.
At the Pre-Sale stage 1,200,000 tokens will be available for sale at the price of $0.40 with the total value of $480,000. Package purchases are possible.
It is assumed that the methodology ‘Cash / Redemption’ and the limitation of sales of coins until completion of the ICO;
Points of growth: Increase in subscriber base (acquiring & SMB); an increase in the turnover and number of transactions; Limited edition tokens;
