In my opinion, the advertising platform blockchain-based is complicated.
Are there any risks?
There are always risks, I understand you.Here the main risks description, how we solve it.
Competition
: existing large players in programmatic advertising, including Google
or Facebook may introduce their blockchain architecture and issue their own
programmatic ad tokens. There are also numerous early-stage startups chasing the
same niche with brilliant engineering talent and sufficient funding.
At the moment we do not see any sign of Google and Facebook activity pursuing this
opportunity, however, there is no guarantee for them not to change their minds.
2.
Internal execution
: BPC will fail to deliver blockchain solution. BPC owns patent-
pending blockchain technology allowing to support over 100K transactions/sec,
which is unprecedented both for traditional programmatic applications and existing
blockchain-based solutions. This technology implementation requires proper
verification and validation in real life.
3.
Demand generation and market growth
: BPC will fail to conquer sufficient market share
and produce revenue flows to cover expenses. Like any marketplace, ad programmatic
exchange only works efficiently when there is a critical mass of sellers and buyers
adopting the platform.
The concept of blockchain and use a transaction coin is novice and currently unknown
to publishers and advertisers. A significant marketing effort is required to convince
publishers and advertisers to join BPC platform as an alternative to existing solutions.