Can someone point out the issues with this ICO

[Therightone]

I honestly want to diversify into projects that are brand new and are helping people like me, and I may be a newbie but I'm not oblivious to the fact that there is risk anywhere. I found one that I like and I was wondering if anyone could just give me their opinion on it, maybe also some tips for what to look for moving forward. Projects called bitcoinage and essentially they are trying to level the playing field in crypto

https://bitcointalk.org/index.php?topic=3085831.msg31823480#msg31823480

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[Ix]

This is a fool's security. Not only are you giving them money to start their own company, you do not receive any stake in their company, just a token used to pay them to use their service.
I don't see anything about an SEC filing in their whitepaper, and I see some presumably American citizens on their team, so this will be targeted by the SEC if it goes anywhere, which it hopefully does not.
Additionally, their "arbitrage" system is already done by people everywhere and so the margins will be small. Much smaller still if they automate everybody who uses their platform to do it.
"Insurance" against the hacking of your privately controlled coins seems like a very foolish form of insurance.

In general, stay as far away as possible from most investments, and stay away from 100% of token investments.