The
Gravity4 Corporate Family offers the unique value proposition of having one of the largest advertising and placement data sets in the industry, along with a deep bench of existing clients placing advertisements through its systems worldwide 24 hours a day. Gravity4's existing rich data set will populate MonaChain's ledger, allowing other participants to plugin into the
MonaChain which should help brands optimize their campaigns to avoid ad fraud, provide publishers with higher returns on campaigns, reduce intermediaries and provide consumers with a rich user experience.
MonaChain - A Blockchain Product to Reduce Ad Fraud and Enhance Data ValueThe strategies deployed to defraud programmatic digital advertising are ever evolving, and marketers must use technology and data to maximize the impact of client placements. Many anti-fraud systems have attempted to avoid, circumvent, or innovate around ad fraud, but most companies ultimately create new centralized ventures that add friction in the form of increased fees to customers, and create a new "moving target" against which fraudsters innovate.
Instead of creating a new ad exchange, browser, or new acronym for the ad-ecosystem, the Gravity4 Corporate Family is developing MonaChain, which seeks to leverage blockchain technology and an industry leading transactional data set to combat common varieties of ad fraud, and drive value to Lydian's clients.
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