The Future of Purchasing K-Beauty Products: Simplification Using KStarCoin
Have you ever tried to buy Korean cosmetic products online? How was it? It must have been really complicated and somewhat frustrating. In Korea, when you purchase things online, there are a lot of steps that you have to go through. Plus, the price of shipping is also high at many cases.
K-beauty industry is getting bigger day by day; the most recent news to prove that would be the fact that L'Oreal purchased Korean online make-up brand ‘3CE.’ L’Oreal did not disclose how much they have paid for them but 3CE’s turnover from last year was approximately 152 million dollars. It is true that a lot of K-beauty brands are launching their products all over the world and the demand for Korean cosmetics has become tremendously huge.
Popularity from K-drama and K-pop also helped in making them a bigger industry. You can easily find cosmetic and make-up trends of Korea through Youtube and various blogs, since it is so popular and a lot of people wanna know more about it. However, the problem is that you have to go through so complicated and arduous process to buy it and the price for it is just too high, so what people actually are doing is just asking friends to buy and send the products later.
It has become almost like a tradition to buy cosmetics for your friends and family in China. It went viral in China how many cosmetic stuff you bought from Korea. But if there was much easier and faster way to buy them, would they have bought that many products? We don’t think so. It is heavy and we don’t think people are gonna go through that if there was a better way to do it. They must have not bought in Korea.
The answer for this problem is applying blockchain platform which is way safer and easier to buy it. One of the reasons for the high price of K-beauty products is the complicated distribution process. Blockchain platform will be the mediator of distribution and the middle men will be gone. Therefore, the price for the distribution is almost like zero. This is an innovative way to get rid of useless, pricey middle guys.
What about marketing costs for the online store? On KSC blockchain platform, influencers of KStarLive will become our marketers. KStarLive currently has 8.4 milion users and they are not just into K-drama and K-pop, but also in Korean beauty and fashion too. We would say it is more like a whole package.
