Marketing rules in the changing world -
https://medium.com/@pm7com/marketing-rules-in-the-changing-world-890cd5508008Even the most advanced and useful technology or invention needs information support. After all, what’s the difference, how good an idea, if no one knows about it?
Let’s say that Elon Musk would fulfill his promise and send the first people to Mars in 2024. A breakthrough in space exploration? Undoubtedly, but what use of it, if everybody would know nothing about it? That’s why Mask regularly participates in various PR events, which eats up a large part of the budget of SpaceX. But this money could be more useful for other things.
Almost every business in the world works in a similar way. And it does not matter, whether it’s a huge corporation, like SpaceX, or a small shop delivering organic food. If no one knows about them — business is doomed. Therefore, business reserves an enormous part of its budget, to advertise its product.
SolutionThis situation is as old as capitalism itself and is aggravated every day. But the current development of technology can change everything. Specifically, the blockchain — a decentralized system that removes expensive intermediaries in various spheres of life. As for the advertising industry, the PM7 platform can revolutionize it. This is innovative marketing affiliate platform, which removes the “layer” of advertisers of all colors and allows businesses to contact directly with consumers.
PM7 operates on the principle of multi-level marketing. Now the platform allows sharing an information about ICO projects.
The algorithm of a platform is very simple. For example, the company wants to enter the ICO. Accordingly, she wants many people to know about it. This company contracts with PM7, which indicates how much it is willing to pay for spreading of information about its product.
Users of PM7 distribute this information and thus generate a revenue system. This income is divided among all participants of PM7. So, most bonuses are getting distributors — 62% of the total. Another 31% is spent on paying bonuses to premium account holders. Between them, revenue is calculated depending on the number of tokens, which is held by premium account. The remaining 7% goes to develop the system and maintenance of its functionality.
Advance technologyThe work of the PM7 platform, in fact, provides two concepts — an event and a token.
PM7 event — the number of metrics, events, information sources and the possible amount of revenue in the system. The platform offers premium accounts with a different number of PM7 events per month. If the customer buys events during the ICO PM7, he receives tokens as a reward. The calculation is one-to-one.
A token is a unit of measure for events. It also performs infrastructure functions. It is based on the modern standard ERC-20. Initially, this standard was developed to implement smart contracts of the Ethereum. But later due to its simplicity and reliability, it became one of the most popular token protocol for crowdfunding companies or ICO.
ERC-20 — a breakthrough in the world of the blockchain. Prior to it, each ICO-token reinvented the wheel, coming up with its own versions of the basic functionality. They implemented their own functionality to exchange tokens, using a unique name and different arguments.
Let`s imagine that the owner of such an “outdated” token A wanted to exchange it for the same token B. To do this, he had to study the system token B and, so, to implement compatibility for the exchange. ERC-20 is a unified protocol that avoids these complexities and allows without the difficulties.
Such tokens on the ERC-20 protocol qualitatively win before tokens of the same bitcoin. After all, tokens of the most famous cryptocurrency in the world were released in limited quantities and they are becoming less available every day. At the same time, their price is unreasonably high.
More abilitiesBut the functions of PM7 tokens do not end with collecting money and determining the number of events. It also serves as a virtual currency. This currency will be used by projects and partners of the PM7 platform. In the future, using tokens platform users will be able to pay for services and receive bonuses.
In total, the platform is going to release a billion PM7 tokens. At the same time, at a lower starting price, platform developers will sell half — 500 million tokens. One token will cost only $0.05. The remaining 500 million tokens will be shared between companies, investors, team, and advisers.
Customers who receive tokens and, therefore, events, will receive commission bonuses from the system at the stage of ICO PM7 in the future. And, as the cost of the tokens themselves will increase, customers will be able to receive more revenues.
Moreover, platform users will be able to freely buy and sell tokens on crypto exchanges, thereby earning money on rate fluctuations.
The ICO of PM7 is scheduled for 2018. After that, the platform integrates its tokens with one of the largest crypto exchanges in the world: Exmo, Hitbtc, Tidex, Liqui. At the beginning of 2019, PM7 will receive licenses to manage funds, as well as licenses for brokerage activities from the US financial regulator SEC. This will allow PM7 to sell tokens in the world’s largest financial system.
At the same time, only at the stage of preparation of ICO PM7, already more than 50 companies wanted to cooperate with the platform.
