Mad Hive is looking to remove the costly middlemen from the advertising proposition and disrupt what it refers to as Facebook's and Google's "Walled Gardens." They say that a lack of transparency in the ad space allows third parties to get away with unfair behavior such as auction price manipulation in which prices and bids are withheld, something the blockchain startup hopes to change by removing the friction in this market.
The Mad Network is comprised of several moving parts, including MADnet Books, MADnet Core and MADnet data, all of which will be driven by the MADtoken that is sold during the upcoming ICO. MADnet Books is a private chain designed to expose unscrupulous activities in transactions, MADnet Core is a decentralized ad server and exchange and MADnet Data allows the one-time sharing of consumer data. Publishers on the platform decide if they want to be paid in cryptocurrencies or fiat money.
Company Behind Upcoming MADtoken ICO is Cash Flow Positive
While the upcoming MADtoken ICO is not the only advertising startup on the blockchain, there are some features that will resonate with investors. For instance, Mad Hive, the company behind the Mad Network, is operational and cash flow positive, according to executives at the company. Now it's just a matter of convincing those clients that a decentralized ad network on the blockchain will be more beneficial to them than a centralized platform.
MADToken ICO Details
The Mad Network is accepting payment for its tokens in the upcoming ICO in BTC and ETH. They will direct all of the proceeds from the token sale toward the development of the Mad Network across R&D, business development, marketing and upcoming ICO-related expenses. The Mad Network will rely on MADtoken miners for the further generation of its cryptocurrency, details for which are expected to be unveiled in Q1 2018. The upcoming ICO begins on Dec. 14.
There are already few successful advertising ICO's like AdEx.
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